Hotel Online  Special Report


 Hospitality eBusiness Strategies (HeBS) Wins Three
Prestigious HSMAI Golden Click Awards
Two Silver and one Bronze award for Hotel Website entries that measure
both metric-based business strategy and design excellence
New York, NY – January 30, 2006, Hospitality eBusiness Strategies, (HeBS), NYC, today announced receipt of two Silver and one Bronze Merit Award in the Hospitality Sales and Marketing Association International (HSMAI) Golden Click and Adrian Web Awards Competition. These 2005 awards recognize the very best of hospitality and travel Web sites for results-driven, customer focused market development and metric-based ROI combined with excellence in web design.  The awards are presented at the annual HSMAI Golden Click Web Awards Competition Gala Dinner in New York on January 30, 2006 at the Marriott Marquis Hotel. 

Project awards included:

According to Max Starkov, HeBS president and CEO, "This year 27%-29% of all revenues in hospitality will be generated from the Internet (25% in 2005). Another ¼ of hotel bookings will be directly influenced by Internet planning, but done offline. Hoteliers appreciate the critical contribution of the hotel website that encompasses both an effective business strategy and design excellence in delivering a real ROI-based direct-to-consumer online distribution strategy that generates results.  Direct Online Distribution starts and ends with the hotel website, so the goal is clear: create a fully optimized website that is user-friendly, search engine-friendly and travel booker-friendly. That means a site with customer-driven focus, clear messages, in depth description of facilities and compatibility with the stringent criteria of today’s search engines. The result is a market driven website that draws a growing population of online travel bookers to hotel site.” 

Jason Price, Executive Vice President adds, “HSMAI no longer judges websites just on the artistic and creative execution. They now grade on site performance, revenues, and ROI as required in the contest application. Only websites that generate revenues and produce for the client and are also of artistic and creative beauty are winners.”

The Golden Click awards competition is the largest travel-related competition of its kind in the world and drew more than 1,600 entries from 45 countries for the 2004 competition.  These awards recognizes the very best of hospitality and travel website design and development and success in meeting stringent marketing and business metrics, where entries are judged on their overall design merit and success in achieving their stated objectives.  Judges are comprised of marketing, advertising, public relations and Internet professionals as well as leading members of the travel community.  PREVISUAL, LLC, Silver Spring, MD, designed and built out the three winning websites, in close cooperation with HeBS strategic consultants, who created the overall website concept, customer segmentation strategy, navigation map, functionality needs, search optimization, and implemented the Internet marketing strategies for each property Web site. 

Said Deborah Evans, general manager of Red Mountain Spa, “We are delighted that our website was awarded the silver award and even more delighted that it has been a very successful business strategy for continuing to build brand and awareness of the Red Mountain experience.   It is rewarding to hear over and over that “your website is easy to use, is well organized and I can easily find what I need” from both our guests and media.”  We continue to evolve our website as we have continued to do with our physical plant and programs and look forward to an even stronger 2006 due to our growing web traffic, higher internet conversions and more brand awareness. 

“Our resort caters to both leisure guests and meeting planners so it was important for our website to incorporate elements essential to two diverse audiences,” noted Peter Chu, general manager of Pheasant Run Resort.  “Optimization, a detailed analysis and the subsequent redevelopment of our site based on HeBS recommendations resulted in an increase in online revenue of more than 100% compared to the same period last year and we expect this trend to continue.  Guests and clients have stated our new site is very user friendly and easy to navigate and are impressed with the new design and many of the enhanced features including interactive floor plans and resort maps, virtual tours, online booking capabilities, featured specials and online Request for Proposal (RFP).”

“We are extremely pleased and proud that our Website and strategy has won this award,” noted Sam Schorr, Tranquility Bay Beach House Resort general manager.  “We welcome our guests through a website that most effectively describes the quality of our property and the best Tranquility Bay Resort offers.  This important component of our destination strategy spectacularly enhanced our competitiveness.  We dramatically exceeded our occupancy rate goals, sold every unit we wanted to sell and discovered a hot secondary market.  Based on actual results, we calculated an ROI of 3000%.”

About HeBS
Hospitality eBusiness Strategies, Inc. (HeBS), based in New York City, is the leading Internet distribution and marketing strategy consulting firm for the hospitality and travel verticals. HeBS has pioneered many best practices in Internet marketing in hospitality. HeBS specializes in helping hoteliers build their Internet distribution and marketing strategies, increase online sales and customer loyalty, improve ADRs and establish interactive relationships with their customers. A diverse client portfolio of over 250 top tier major hotel brands, multinational hospitality corporations, hotel management and representation companies, franchisees and independent hotels and resorts, has sought and successfully taken advantage of their eBusiness expertise. You can reach our consultants at (212)752-8186 or


Max Starkov/Jason Price
Hospitality eBusiness Strategies, Inc.
14 E. 60th Street, Suite 400, New York, NY 10028
Phone 212-752-8186


Also See Hotelier’s 2006 Top Ten Internet Marketing Resolutions / Max Starkov and Jason Price / January 2006
Search Engine Marketing in Hospitality / Max Starkov and Jason Price / October 2005
Hospitality eBusiness Strategies to Present at Economy & Budget Hotels World 2005 Conference; Focus on Expanding Sales Through Online Marketing & Distribution / April 2005
Hospitality eBusiness Strategies to boost Suburban Extended Stay Hotels’ Direct Internet Distribution / April 2005
The End of the Merchant Model as We Know It / Max Starkov and Jason Price / March 2005
Hotelier’s 2005 Top Ten Internet Strategy Resolutions / Max Starkov and Jason Price / January 2005
Hospitality eBusiness Strategies Renews and Expands Consulting Services for Historic Hotels of America® / November 2004
Hospitality eBusiness Strategies to Boost Phoenix Inn Suites Direct Internet Sales; Firm Delivers Direct Internet Distribution Strategies for Online Brand Building / October 2004
Hospitality eBusiness Strategies and Blue Square Studios Roll Out Internet Marketing Investment Survey for Hoteliers; Strategy to Develop ROI Benchmarks for Competitive Internet Marketing Investments / October 2004
Developing an Email Marketing Strategy in Hospitality / Max Starkov & Jason Price / September 2004
Hotel Websites Have Much to Do to Increase User Satisfaction and Customer Loyalty; New Report Tracking User Satisfaction and Web Site Performance Now Available / April 2004
2004 the Year of Direct Online Distribution; Now is the Time to Fight Back with a Smart Direct-to-Consumer Internet Strategy / Max Starkov & Jason Price / February 2004
Hotelier’s 2004 Top Ten Internet Strategy Resolutions / Max Starkov & Jason Price / January 2004
New Hospitality Intelligence Report Tracks User Satisfaction and Website Performance / January 2004
Hospitality eBusiness Strategies to Help Historic Hotels of America Enhance Internet Reservations / October 2003
Hospitality eBusiness Strategies to Expand Joie De Vivre Hospitality Online Presence / September 2003
Building a Destination Web Strategy in Hospitality / Max Starkov & Jason Price / September 2003
Lowest Price Guarantees in Hospitality; Age Old Wisdom to Beat the Intermediaries at Their Own Game! / Max Starkov / July 2003
Brand Erosion, or How Not to Market Your Hotel on the Web / Critical Online Distribution Issues Revisited a Year Later / Max Starkov / June 2003
In Search of the Internet Intelligence Report That Makes Sense - Growing online distribution drives demand for new intelligence tools / Max Starkov and Jason Price / January 2003
Hotelier’s 2003 Top Ten Internet Resolutions / Max Starkov and Jason Price / January 2003
The Internet: Hotelier's Best Ally or Worst Enemy? What Went Wrong with Direct Web Distribution in Hospitality? / Max Starkov / October 2002
Brand Erosion or How Not to Market Your Hotel on the Web / Max Starkov / April 2002 
Do You Know Where Your Hotel is in Cyberspace? / Max Starkov and Jason Price / Jan 2002 
Convention and Visitors Bureaus: Ten Action Steps To Soften the Impact / Max Starkov / Oct 2001
How to Turn Lookers into Bookers- Recommendation Engines in Travel and Hospitality / Max Starkov / Aug 2001

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