Best Western International, The World’s Largest Hotel Chain®, Selects
EasyRMS as Its Preferred Revenue Management Vendor
PHOENIX, 9th January 2006 - Best Western International, Inc. (BWI), The World’s Largest Hotel Chain® announced today that they have entered into a Preferred Vendor agreement with EasyRMS, the leading provider of web based Revenue Management Solutions, and that they plan to promote the EzRMS™ Product Suite exclusively to their 4,100 + Best Western brand hotel portfolio.  

This agreement is currently the sole agreement that BWI has entered into for the provision of Revenue Management products and provides a significant opportunity for it’s portfolio, members - allowing them to take advantage of leading edge RM functionality at a fraction of the cost each would face by acquiring a product under their own initiative.    

Patti Halter, Revenue Management Director, Member Services, with Best Western International along with other team members at their head office spent many months evaluating the various products on the market and are certainly pleased with this agreement.  

“We went through an extensive evaluation process before selecting EasyRMS and the EzRMS™ product – this process started over a year ago and we have since determined that their product is ideally suited to our needs from several perspectives” states Halter.

She also adds, “EasyRMS have shown a strong desire to work with BWI and our individual hotel members and have been able to put forward a proposal structure that we sincerely believe will be attractive to our Owners and Managers, thus allowing them to take advantage of state-of-the-art RM technology at an affordable price. EasyRMS also demonstrated a strong commitment to client care and product development and we believe that they have designed an innovative product, one that will be a great asset to our business.”

Phil Robart, Director of Sales, North America for EasyRMS is delighted with this Preferred Vendor status as it clearly demonstrates the company’s ability to provide Revenue Management Solutions to all sectors of the industry.  

“We were very excited to learn that Patti and her team at BWI had chosen EasyRMS over all other vendors to introduce and implement RM products within their membership portfolio and I thank them sincerely for giving us this opportunity. They embarked on a very ambitious undertaking more than one year ago and entered into an extensive process of reviewing and evaluating all of the options available to them – finally they selected EzRMS™ as the most applicable match to their business requirements and we now look forward to building a long-term and productive relationship with them and their member properties” states Robart.
About Best Western International:      

Best Western International is THE WORLD’S LARGEST HOTEL CHAIN® with more than 4,100 hotels in 80 countries and territories.  It is a membership association of independently owned and operated hotels that provides marketing, reservations and operational support to its members.  

For Further Information, Please Contact The EasyRMS North American Sales Office: Tel: +1 (403) 830 9875 Fax: +1 (403) 241 1559



Paul Margaillan
Managing Director
 Easy (Ez) Revenue Management Solutions Ltd.
 100 Baker Street, London, 
United Kingdom. W1U 6WG.
 Mob: +44 (0) 7802 448 198
 Tel: +44 (0) 20 7495 0773
Fax: +44 (0) 20 7495 7725

[email protected]

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