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TravelCLICK and HSMAI at 49th Annual Adrian Awards - Charlotte St. Martin recognized as Industry Achievement award recipient |
CHICAGO (January 31, 2006) � TravelCLICK Inc.,
a leading provider of hotel business process management (BPM) solutions,
in conjunction with the Hospitality Sales and Marketing Association International
(HSMAI), named Joie de Vivre Hospitality as the 2005 E-Marketer of the
Year last night at the 49th Annual Adrian Awards Gala. Sponsored
by TravelCLICK for four years, the E-Marketer of the Year Awards honor
hoteliers who exhibit outstanding use of electronic channels to promote
their property(s).
Joie de Vivre Hospitality, a group of 37 hotels in the San Francisco Bay Area, demonstrated superior e-marketing strategy and success in 2005. A compelling interactive hotel brand website and a user-friendly reservation booking application attracted new online business and gave Joie de Vivre a distinct competitive edge. Through its easy-to-use guest booking engine and the ability to seamlessly manage rates and inventory for special promotions or in response to changes in the competitive landscape, Joie de Vivre�s website production grew by more than 35 percent in 2005. TravelCLICK also recognized electronic marketing excellence with several regional E-Marketer of the Year categories. Regional Award Winners are:
�We were impressed by the creativity and the effectiveness of all entries this year � they illustrated the strategic importance of an integrated approach to electronic distribution from brand websites to the GDS,� said John Hach, Vice President of eMarketing at TravelCLICK. �Each property successfully demonstrated e-commerce marketing excellence by driving business into the electronic channels that derive higher net revenues for the property.� E-Marketer award winners were selected based on booking performance and superior marketing strategy in electronic channels. About TravelCLICK
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Contact:
Jaclyn Valrose, Marketing
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