TravelCLICK and HSMAI at 49th Annual Adrian Awards
Charlotte St. Martin recognized as Industry Achievement award recipient
|CHICAGO (January 31, 2006) – TravelCLICK Inc.,
a leading provider of hotel business process management (BPM) solutions,
in conjunction with the Hospitality Sales and Marketing Association International
(HSMAI), named Joie de Vivre Hospitality as the 2005 E-Marketer of the
Year last night at the 49th Annual Adrian Awards Gala. Sponsored
by TravelCLICK for four years, the E-Marketer of the Year Awards honor
hoteliers who exhibit outstanding use of electronic channels to promote
Joie de Vivre Hospitality, a group of 37 hotels in the San Francisco Bay Area, demonstrated superior e-marketing strategy and success in 2005. A compelling interactive hotel brand website and a user-friendly reservation booking application attracted new online business and gave Joie de Vivre a distinct competitive edge. Through its easy-to-use guest booking engine and the ability to seamlessly manage rates and inventory for special promotions or in response to changes in the competitive landscape, Joie de Vivre’s website production grew by more than 35 percent in 2005.
TravelCLICK also recognized electronic marketing excellence with several regional E-Marketer of the Year categories.
Regional Award Winners are:
“We were impressed by the creativity and the effectiveness of all entries this year – they illustrated the strategic importance of an integrated approach to electronic distribution from brand websites to the GDS,” said John Hach, Vice President of eMarketing at TravelCLICK. “Each property successfully demonstrated e-commerce marketing excellence by driving business into the electronic channels that derive higher net revenues for the property.”
E-Marketer award winners were selected based on booking performance and superior marketing strategy in electronic channels.
Jaclyn Valrose, Marketing
|Also See:||TravelCLICK Names Mandarin Oriental Hyde Park, London E-Marketer of the Year / January 2004|
|Tom Civitano Recognized with TravelCLICK's E-Marketer Lifetime Achievement Award; Hyatt International Named E-Marketer of the Year / June 2005|
|Loews Hotels Named E-Marketer of the Year; The HSMAI/TravelCLICK Award Earned for Aggressive Pursuit of Control Over Their E-commerce / Jan 2003|
|The Peninsula Hotel New York Earns the E-Marketer of the Year Award Presented at HSMAI Gala / Jan 2002|
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