Hotel Online  Special Report

 Italy-Based Hotel Marketing Solutions Selects AnyRate Software
as Its New Provider of Competitive Rate Intelligence
HMS to Exclusively Promote AnyRate Products in Italy 


Rome, Italy & Germantown, Tennessee - January 31, 2006 – AnyRate Software, Inc. and Hotel Marketing Solutions, s.r.l., today announced the formalization of an alliance that will allow HMS to exclusively market the AnyRate competitive rate shopping products throughout Italy.  HMS becomes the first European company certified to sell AnyRate products and services.

The agreement will allow AnyRate’s leading-edge competitive rate shopping tools to become available to hoteliers throughout Italy immediately.  John Romeo, President & CEO of AnyRate Software, stated that “our first European alliance called for a partnership with a special company with an outstanding reputation and team, and Hotel Marketing Solutions meets that need perfectly”.  AnyRate will bring its reputation for excellent technology and data quality along with very affordable pricing into a market that “is enthusiastic about utilizing competitive rate intelligence but in need of a more affordable alternative”, commented Mr. Romeo.

Guido D’Ugo, Managing Partner of Hotel Marketing Solutions, stated that “we are extremely pleased to add competitive rate intelligence to the arsenal of tools available to the hotel industry in Italy through HMS”.  Mr. D’Ugo further noted that “it was important for HMS to be affiliated with the best competitive rate intelligence tool in the industry, and via this agreement with AnyRate, we have accomplished that goal.”

AnyRate offers a variety of competitive rate shopping reports and tools, including the Flash real-time rate search tool, which will be the featured product in the package offered to Italian hoteliers by HMS.  AnyRate Flash is a true real-time search tool that conducts rate searches upon customer request, ensuring the freshest, most up-to-date rate intelligence possible.  This capability prevents the issue of stale data that can be experienced when some rate shopping vendors utilize “cached” or previously archived data in their “on-demand” report tools. 

AnyRate Software, Inc. is a joint venture of leading hotel revenue management consultants and website technology experts resulting in the hotel industry’s most flexible, accurate, yet affordable competitive rate shopping tools. Any Rate competitive rate shopping reports are regarded by hoteliers as user friendly and very feature rich. Any Rate reports offer access to more websites (over 120) than any other provider and include industry-unique features such as providing the rate descriptions of all rates, ability to totally customize search programs, and extensive Quality Assurance processes.  For more information about Any Rate, visit, email, or call 901-309-3100. 

Hotel Marketing Solutions s.r.l., (HMS) ( based in Rome, Italy, provides leading-edge marketing and technology services for the Italian hospitality market. HMS is the ideal solution for Italy-based chains and independent properties who desire to benefit from access to potential guests beyond their local Italian market, but may lack the international brand recognition, marketing and distribution reach to attract travelers from the U.S. and elsewhere. HMS currently represents more than 130 three-, four-, and five-star hotels located in more than 20 cities throughout Italy, as well as operates the consumer travel site HMS was founded in 2001 by Ettore Alberini, former general manager and consultant to many of Italy's most prominent hotels, and Guido D'Ugo, former airline and travel executive.


John Romeo 
    Any Rate Software, Inc. 

Also See: AnyRate Software Launches Enhanced Rate Search Technology / June 2005
Hawthorn Suites Implements ‘Any Rate’ Competitive Rate Shopping Program / November 2004

To search Hotel Online data base of News and Trends Go to Hotel.Online Search

Home | Welcome! | Hospitality News | Classifieds | Catalogs & Pricing | Viewpoint Forum | Ideas/Trends
Please contact Hotel.Online with your comments and suggestions.