Hotel Online  Special Report

Aaron Katz, Choice Hotels VP, Brand Strategy and Corporate Development,
to Oversee New Team; Managing the Major Lifecycle
Events for Properties in the System
SILVER SPRING, Md. (January 13, 2006) Choice Hotels International, Inc. (NYSE: CHH) today announced the creation of an improved Hotel Openings support function focused on ensuring that new construction and conversion properties joining the Choice system meet standards, enter the system more quickly and receive an even higher level of service and support.
Overseeing this group will be Aaron Katz, vice president, brand strategy and corporate development, whose role within the company is being expanded. 
Formerly responsible for brand strategy for Choice's new construction brands (including Comfort Inn, Comfort Suites and Sleep Inn), Katz will now oversee hotel openings, as well as brand strategy and management for the entire core mid-scale portfolio, including the Clarion and Quality Inn brands.  In his brand management role, Katz oversees the companys brand strategies and portfolio management activity, which includes managing the major lifecycle events for properties in the system, including entry approvals, renewals, repositions and terminations.  This responsibility has been expanded to include relicensing.
"By sharpening our focus on hotel openings, we will add a tremendous amount of value to the organization.  This will allow us to speed up the opening process, so that our franchisees can begin to generate revenue even sooner, while simultaneously improving the consistency of the product and providing more franchise assistance along the way," said David Goldberg, senior vice president, brand value. "Aaron was a natural choice to lead this group, and take an expanded role in the company.  His track record for operational improvement and experience with business process reengineering make him a great fit for the new role."

About Choice Hotels International
Choice Hotels International is one of the world's largest lodging franchisors, marketing more than 5,000 hotels open or under development in more than 40 countries under the Cambria Suites, Clarion, Quality, Comfort Suites, Comfort Inn, Sleep Inn, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn brand names. 


Choice Hotels International, Inc.
Robin Ferrier
Tel: (301) 592-6719

Also See: New Brand Requirements for Comfort Inn and Comfort Suites Focus on Breakfast, Bath and Bedding / May 2005
Choice Hotels International, Inc. Appoints Four to Senior Vice President Posts / December 2005

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