| Jacksonville, FL�(February 1, 2006)�SECURE-RES,
a world leader in providing online marketing services for the hospitality
industry, reports that $176 million in consumer direct online bookings
were generated through SECURE-RES (the Internet booking engine) for 2005.
The $176 million figure represents a 51.7% increase from 2004 production
levels of $116 million.
Bosworth noted that SECURE-RES sales growth and continued product improvements along with the hospitality industry and the traveling community moving from older and less profitable reservation mediums to the Internet will result in a projected $250 million processed through the Company�s application service in 2006. Use of the SECURE-RES packaging and booking engine application is charged on a monthly flat-fee basis with no commissions or transactional fees. According to Bosworth, �The high relative profitability generated by reservations through SECURE-RES has prompted our hotel clients to migrate business from other channels into their properties� website, cutting out the middle man. We see this trend growing as demand and average rate gains continue to stagnate in many markets�. �We work with our clients to combine our highly profitable reservation systems, custom website design, effective search-engine optimization and pay-per-click ad management and robust reporting to maximize their returns from their Internet marketing investment,� said Bosworth. �Our clients deserve much of the credit for our 51.7% year-to-year production increase as they have become more Internet-savvy and have embraced the potential for their operations.� One of the first and largest companies of its kind, SECURE-RES has been a pioneer in offering Internet marketing services exclusively for the hospitality industry. Founded in 1998, SECURE-RES offers a range of services to help hoteliers, resorts and property managers improve booking rates and profitability. These services include first-page search engine placement, website design, pay-per-click ad management, email marketing, and flat-fee, no-commission Internet reservation services. Contact SECURE-RES at 4237 Salisbury Road, Suite 2005, Jacksonville, Florida 32216, call (904) 389-1130 or visit www.secure-res.com. |
