Hotel Online  Special Report


 6th Annual Resort Management Conference Agenda Set for
March 19-21, 2006 at Pinehurst Resort, North Carolina
MCLEAN, VA (Feb. 7, 2006) – The annual gathering where resort professionals take time out to further their knowledge and network with fellow industry executives will take place March 19-21, 2006 when the 6th Annual Resort Management Conference, presented by the Hospitality Sales & Marketing Association International (HSMAI), the University of Denver School of Hotel, Restaurant and Tourism Management (HRTM) and the International Resort Managers Association (IRMA) convenes at Pinehurst Resort, North Carolina.
The latest research and travel trends, success stories and best practices, marketing innovations and new operational ideas will headline the agenda, as follows:
General Session: 

Travel Trends
The conference kicks-off with a look at the most recent research about travel trends as Peter Yesawich, president and C.E.O. of Yesawich, Pepperdine, Brown & Russell presents his research about both business travel trends and leisure travel trends.  An expert panel will react to the data and provide their thoughts about strategies to move forward.

Moderated by Peter Rainsford, director, School of Hotel, Restaurant and Tourism Management, Daniels College of Business, University of Denver. 

Panelists: John Beckert, president & C.E.O., Club Corp, Inc.; Dr. Richard Kelley, chairman & C.E.O., Outrigger Hotels and Resorts; Charles S. Peck, president & CEO, Destination Hotels & Resorts.
Maximizing Ancillary Revenue in a Resort: How to Find Your Hidden Sources
Capitalizing on potential revenue sources, discovering hidden potential revenue sources outside and within the resort business unit, learning about everything from outlet point of sale incentive programs to comprehensive retail strategies and the marketing concepts that drive them is what the experts will share through case studies and best practices of successful resorts.

Moderated by Terri A. Haack, vice president and managing director, Wild Dunes Resort, Destination Hotels and Resorts. 

Panelists: Stephen H. Baldwin, president, Stephen H. Baldwin Retail Development; Jaime Huffman, executive director, Grove Park Inn; Tjibbe Lamberts, marketing & promotions manager, Hershey Resorts; Pam Streeter, vice president electronic distribution, Interstate Hotels & Resorts
Resort Operating Research and Statistics
Mark Lomanno, president, Smith Travel Research, will present his latest findings on operating statistics for resorts, as well as research about the size and the scope of the industry, facilities, amenities, demographics and compensation.
Breakout Sessions:

Operations Track:

  • What Makes a Great Resort General Manager?
  • Spa Trends
  • Golf Operations
 Marketing Track:
  • Resort Best Practices Initiative: How Does Your Resort Measure Up?
  • Meeting Planners to Resorts: What You’ve Always Wanted to Know!
  • The New Face of Your Hotel Name: The Do’s and Don’ts of Brands, Trademarks, Photography and Film Footage on the Internet
Current Trends Track:
  • Fractional/Condominium-Hotel Ownerships – Friend or Foe?
  • Hot Properties – Resort Product Options for Today’s Consumer
  • Real Estate Development Opportunities: Case Studies of Success
 Other Events:
  • Resort Executive of the Year Luncheon with industry executive roundtables sponsored by the University of Denver and Yesawich, Pepperdine, Brown & Russell 
  • Property Tours
  • IRMA Golf Outing - Pinehurst Course 5 (Sunday, March 19, 8:30 am)

Sponsorship opportunities range from exhibitors to gold level sponsors.  For more information, or to confirm exhibit space, contact Nicci Crowley, director of special events,, (303) 241-1044.
Event sponsors to-date are: American Express, Resort Management, Real Magnet, HyperDisk Media, Inc., TIG Global, Getty Images, Panzano & Partners, Visual One, HSMAI, the University of Denver School of Hotel, Restaurant and Tourism Management (HRTM) and the International Resort Managers Association (IRMA),
Registration prior to Feb. 15, 2006 is $545 for HSMAI and IRMA members; $595 for members of affiliated industry associations; $645 for non-members and $300 for guests of registrants.  After Feb. 15, 2006, the cost respectively is $595, $645 and $695.
For further information on the conference, registration, exhibiting, and sponsorship, go to
Established in 1946, the School of Hotel, Restaurant and Tourism Management (HRTM), part of the Daniels College of Business at the University of Denver, prepares both graduate and undergraduate students for senior management positions in the fast-changing and competitive hospitality industry.  As one of the most prominent hotel programs in the nation, the HRTM program enjoys a superb reputation for innovative educational programs.  The student-oriented faculty members are internationally recognized for their contributions to teaching, research and publications in various hospitality fields.  For more information on the HRTM program, contact Nicci Crowley at (303) 241-1044 or, or visit
The International Resort Management Association (IRMA) strives to advance the profession of resort management as a specialization within the hospitality industry and provide learning opportunities through publications and events for resort managers.  In addition, IRMA supports career development and employment opportunities for resort managers, while stressing professionalism, certification and the ethical conduct within the industry.
IRMA recognizes that resorts are unique and more complex operations when compared to all other lodging and hospitality operations.  Resorts share similar challenges in addressing the selling and servicing of the experience to both its guest and employees which a non-resort hotel does not.  IRMA embraces this uniqueness by providing opportunities for true interaction, true learning, and true networking on a one-on-one level among resort owners and operators.  This connection to others in the industry is very valuable as many resort managers operate in an independent environment that lacks the corporate structure and network of a major company or chain. For more information on the International Resort Managers Association, please contact James H. Johnson, Executive Director at (703) 610-9033 or  Information may also be obtained at the IRMA website:
 HSMAI is an organization of sales and marketing professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry, and bringing together customers and members at 15 annual events, including HSMAI’s Affordable Meetings, HSMAI’s Meeting Quest shows and the HSMAI World Quest events. Founded in 1927, HSMAI is an individual membership organization comprising nearly 7,000 members worldwide, with 38 chapters in the Americas region. For more information on the HSMAI, contact the Hospitality Sales & Marketing Association International, 8201 Greensboro Drive, Suite 300, McLean, VA 22102, phone (703) 610-9024; fax (703) 610-9005,

 6th Annual Resort Management Conference

Also See: Recap: 5th Annual Resort Management Conference / May 2005
Wrap Up: Fourth Annual Resort Management Conference; Paul Schultz Chosen the Resort Executive of the Year for 2003 / May 2004

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