Hotel Online  Special Report


Mitchell Presnick, Super 8 Hotels China Chief Executive, 
Named Top Leader in Chinese Hospitality Industry
BEIJING, Feb. 22, 2006 - The Super 8 Hotels China chief executive officer, Mitchell Presnick, was honored this month as one of 2005's "10 Most Influential People in the Chinese Hospitality Industry" at a ceremony in the prestigious Diao Yu Tai State Guest House in Beijing.

It is the second national Chinese tourism industry award that Presnick has received this year.

The event was sponsored by Hotel Modernization Magazine, considered one of the most influential magazines in China's hospitality industry. The magazine's editors and industry experts evaluated more than twenty finalists before casting secret ballots to chose the winners of the award.

Last year, Super 8 Hotels China surpassed its own growth targets while establishing a widely known and prestigious brand. Super 8 Hotels China currently has 46 properties in 26 cities either operating or under construction in China.

"All Super 8® economy hotels in China strictly adhere to the policy of 'Clean, Friendly, and Consistent,' which is the brand standard worldwide", said Presnick.

While overseeing his company's impressive growth, the young Super 8 Hotels China CEO has insisted that Super 8's domestic local partners. owners and guests receive international quality service and support. The visible results of Presnick's policies in cities around China have sent positive ripples throughout the industry, and earned praise from influential leaders in both the public and private sector.

"I am extremely grateful to everyone for their recognition of Super 8's success," Presnick said as he received the award. "Our achievements are only possible because of the efforts of the entire Super 8 team and all of our local partners and owners. The credit goes to them. The Super 8 brand promises to continue striving to play a positive role in China's economy hotel industry and to bring international quality economy hotels to the Chinese market.

"We hope economy hotel brands will continue to play a more active role in China 's hospitality industry. Super 8 Hotels China wishes, in conjunction with other leading economy hotel brands, to create a favorable atmosphere in this vibrant marketplace. Our organization will work hard to develop an outstanding Super 8 brand and management team, enabling economy hotels not only to develop rapidly but also to enjoy international quality management and operations."

Last month, Presnick was recognized by the influential Beijing Youth Daily newspaper and the Chinese Youth Tourism League as "2005's 10 Most Influential People in Chinese Tourism" in a ceremony held at China's Great Hall of the People.

As of today, Super 8 Hotels China has 16 operating properties in 12 cities across China, with seven properties scheduled to open in the next 90 days. Separately Super 8 Hotels China currently has eight regional partners, and in January of this year, Super 8 Hotels China opened its first Area Partner Office, designed to better support local properties.

In November of 2005, Super 8 Hotels China announced plans to open five regional offices over the ensuing six months. In the first half of 2006, the company will set up a Super 8 National Training Center in order to further increase the standardization of management and operations. Super 8 Hotels China expects 2006 will be a year of continued growth and expansion in the Chinese market.

Mitchell Presnick is President & CEO of Super 8 Hotels (China) Co. Ltd. Resident in Beijing and fluent in Mandarin Chinese, Mitch has over sixteen years of management and brand development experience in the PRC and Hong Kong.

Prior to Super 8 (China), Mitch served as China country manager for Edelman, a top-ten public relations agency. During that time, Mitch provided counsel to Procter & Gamble, Microsoft, M&M Mars, Intel, Wrigley, Anheuser-Busch, GlaxoSmithKline, Fujifilm, Liberty Mutual, Ericsson, Chubb, and other leading multinationals. Mitch assisted Anheuser-Busch with its Budweiser China market introduction in 1994, and worked with that company until 2003. Before that, he worked with ABC News in Beijing and American Airlines in Hong Kong. Prior to coming to Asia, Mitch worked with Marriott Hospitality Services in the Dulles, Virginia, USA.

Mitch earned an MBA from Rutgers University in 2000. He holds a graduate diploma in Chinese language from Peking University, and graduated from James Madison University with a bachelors degree in management.

About Super 8® Hotels China
Super 8 Hotels China opened its first hotel in Beijing, Wangfujing, on June 8, 2004. The company currently has over 41 hotels open and soon to open in 23 cities across China.


Cendant Hotel Group 

Also See: Tian Rui Hotel Corp Plans to Open Five Super 8 Hotels in China During 2004 / April 2004
Cendant Corp.Splitting Itself into Four Separate Public Companies - The Cendant Name Will be Retired; Stephen Holmes Will Head the Hotel and Timeshare Spinoff / October 2005

To search Hotel Online data base of News and Trends Go to Hotel.Online Search

Home | Welcome! | Hospitality News | Classifieds | Catalogs & Pricing | Viewpoint Forum | Ideas/Trends
Please contact Hotel.Online with your comments and suggestions.