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 The Generation Companies LLC  Adds Three New Operating Partners 
February 6, 2006 - (RESEARCH TRIANGLE PARK, N.C.)  On January 1, The Generation Companies LLC (Generation), a Research Triangle Park-based real estate developer, asset manager and operator of extended stay hotels, welcomed new Operating Partners Richard Menster of Candlewood Suites/Fairfax, Virginia; Rachid Alaoui of Suburban Extended Stay Hotel/Orlando South; and Alan Reichard of Candlewood Suites/Hopewell, Virginia. The Operating Partner Program, pioneered in the hotel industry by Generation in 2000, promotes proven talented and ambitious hotel general managers to owner-partners, giving them not only more autonomy, but also more financial interest in their hotel. To qualify, general managers must complete a rigorous application process, pay a good-faith deposit, and prove their operational expertise with high scores in the areas of quality assurance, guest service, preventative maintenance, telephone sales, and revenue growth. 

Richard Menster joined Generation in 2000 as the inaugural general manager of the Candlewood Suites/Fairfax in Virginia. Rachid Alaoui came on board with Generation as operations manager of Candlewood Suite/Fairfax in 2000, then was promoted to general manager of Suburban Extended Stay Hotel in Orlando, Florida in 2003. Alan Reichard started with Generation in 2001 as operations manager of the Candlewood Suites in Richmond. In 2004, he was promoted to general manager of the Candlewood Suites in Hopewell, Virginia. Generation now boasts seven operating partners, accounting for nearly one-third of its hotel management team.  

“Our program team is growing by leaps this year as general managers catch an entrepreneurial spirit, realizing how their own day-to-day sales and management decisions can have a considerable impact on the profitability of their hotels,” said Ron Jacobsen, Generation Vice- President of Operations. “For many it brings the thrill of entrepreneurial risk while enjoying a highly supportive corporate team environment.”

To a man, the three new operating partners believe that the benefits far outweigh the risk.  “This is the big picture–and a big opportunity for success,” commented Alaoui, recent winner of Generation’s Property of the Year for 2005. “Being an operating partner is all about commitment. Generation trusts that I’m here to stay.  I want to make the hotel more profitable not only for the company but also for the owners–which now includes me.” Richard Menster agreed that turning managers into owners works. “It’s always been a dream of mine to be an equity owner and this is a good first step towards meeting that goal. This program is designed to retain better managers. This cements my commitment–and Generation’s commitment–to run this hotel even better, thanks to an ownership attitude.” The bottom line, according to Reichard, is a better bottom line. “Becoming an operating partner makes good business sense–for me, the hotel and Generation. Generation wants a long-term relationship with the people running its hotels because that’s best for the property and the guests. By becoming an operating partner, I’m committing to staying with this hotel and doing my very best.”   

In January, The Generation Companies welcomed three new operating partners to its team of seven: (left to right, front, with plaques) Rachid Alaoui of Suburban Extended Stay Hotel/Orlando South; Richard Menster of Candlewood Suites/Fairfax, Virginia; and Alan Reichard of Candlewood Suites/Hopewell, Virginia. They join current Operating Partners (left to right, back) Michael Donaldson, Candlewood Suites Raleigh/Crabtree in North Carolina; Jason Liesegang, Candlewood Suites Richmond West in Virginia; Jimmy Davis, Suburban Extended-Stay Hotel of Jeffersontown/Louisville, Kentucky; and Peter Hutchins, Candlewood Suites Washington/Dulles.  
The Generation Companies is a Research Triangle Park, North Carolina-based real estate developer, asset manager and operator of extended stay hotels in North Carolina, Kentucky, Virginia, Florida and Tennessee.  Generation has more than 2800 hotel rooms and $130 million in real estate assets under management, and employs over 350 associates at 24 properties.  

Ron Jacobsen, Vice-President
The Generation Companies

Also See: The Generation Companies Starts Groundbreaking Program that Turns Hotel Managers Into Owner-partners / Jan 2002
Generation’s Operating Partner Program Pays Off for Company and Partners / March 2005

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