Amersfoort (NL)/Lausanne (CH), 28th of February 2006 � Golden Tulip
Hospitality announces its expansion into the Kingdom of Morocco through
the signing of a hotel management agreement for the five existing Farah
Hotels.
The Superior First Class and Luxury hotels are all located in strategic
Moroccan destinations and have all been under operation by parent CMKD
for the last 5 years.
The hotels, which all will become Golden Tulip branded hotels effective
March 1, are:
Golden Tulip Farah Casablanca is an ideal hotel for business
travellers as it is located in the heart of the economic capital, close
to the business district, shopping centres and jogging areas overlooking
the main square of Casablanca. With 305 guestrooms spread over 16 floors
the hotel offers a great choice of dining venues, a Piano Bar, the Abou
Nuwas Bar, swimming pool, sport facilities and much more. The hotel also
provides a conference hall that accommodates up to 500 participants. In
addition, Golden Tulip Farah Casablanca has five seminar rooms for 10 to
70 participants. www.goldentulipfarahcasablanca.com
Golden Tulip Farah Marrakech is located in the residential area
of Marrakech named �Hilvernage� close to the casino, historical monuments
of Medina and the famous place Djemaa El Fna. The modern four-star hotel
offers 187 fully equipped guestrooms including 16 duplex, 36 Bungalows
and 4 suites. The Golden Tulip Marrakech has three excellent restaurants
serving fine international, Moroccan and Italian cuisine. www.goldentulipfarahmarrakech.com
Golden Tulip Farah Rabat with 185 guestrooms is a 5-star hotel
located near the city centre of Rabat, the Mohamed V Museum and the Hassan
Tower. The hotel offers its business and leisure guest a vast variety facilities
such as three restaurants, a conference room, coffee shop, outdoor and
indoor swimming pools and a fully equipped fitness centre. www.goldentulipfarahrabat.com
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Golden Tulip Farah Marrakech
Avenue du President Kennedy, Marrakech, 4000,
Morocco
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Golden Tulip Farah Khouribga
13 Boulevard Moulay Youssef - Khouribga,
Morocco
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Golden Tulip Farah Safi is uniquely located with a beautiful
view over the Atlantic Ocean, the old medina and the Portuguese monuments
from the 16th century. The hotel offers 90 rooms including 10 suites all
fully equipped with all the necessary facilities for an either business
or leisure stay. Meeting facilities are available at the hotel accommodating
up to 60 participants. The hotel also offers three restaurants serving
International, Italian and Moroccan specialities, two bars and a night
club. www.goldentulipfarahsafi.com
Golden Tulip Farah Khouribga is a modern white hotel, located
just one kilometre from the City Centre of Khouribga and 1.5 Kilometres
from the train station. Spread over two floors, the 76 Air-Conditioned
guestrooms are fully equipped with among other satellite television, direct-dial
phones, high-speed internet access and minibars. A buffet breakfast is
served each morning and the restaurant offers an extensive range of international
dishes and Moroccan cuisine. www.goldentulipfarahkhouribga.com |
The management agreement will go into effect on the 1st of March and
will be operated through Golden Tulip in Morocco Managed by Mr. Rochdi
El Bouab, one of Morocco�s well seasoned professionals.
The hotels are owned by CMKD, which stands for the Consortium Morocco-Kuwaiti
for Development (CMKD), a joint venture between Morocco and Kuwait.
From the time of its creation in 1977, CMKD has had as its principal
objective, to contribute towards the strengthening of the economy of the
Kingdom of Morocco through investment projects that will help, not only
in the creation of employment opportunities but also in promoting Morocco�s
strategic sectors namely, Tourism, Real Estate and Finance.
Mr. Waleed F. El Fehaid Managing Director of CMKD, commented on the
arrangement: �CMKD wanted to align ourselves with a professional and international
hotel management company, who truly understood the meaning of �International
standards and local flavours�. In Golden Tulip with the Managing Director
for Morocco, Mr. Rochdi El Bouab, we are certain to have found the right
combination. CMKD is very committed to Morocco and its exciting plans for
developing a new tourist platform. CMKD is intensely involved in these
plans and we wanted to partner with a professional hotel company, which
would be able to take on properties as we go forward and develop.�
Mr. Hans Kennedie, President & CEO of Golden Tulip Hospitality
commented: �We are very pleased to have the opportunity to grow our brands
in this vastly developing region. Golden Tulip and Tulip Inn hotels
will appeal to the travellers looking for a high quality product and service
at an affordable price. The strong presence of Golden Tulip in continental
Europe and the Middle East will ensure increasing recognition for the new
portfolio in Morocco. We are even pleased with our co-operation with CMKD
and our local staff headed by Mr. Rochdi El Bouab. This truly brought a
local development company, a local seasoned and experienced hotel expert
and an international hotel company together. We believe theses are the
right ingredients for success in the region.�
Mr. Rochdi EL BOUAB, Sr. Vice President & Managing Director Morocco
adds: �It gives me great pleasure to announce the signing of these five
management agreements. Morocco is an ideal location for both leisure and
business travellers and with the diversity and uniqueness of each and every
hotel I am confident that the business will develop. This is the ideal
moment to generate brand awareness in Morocco and with the Golden Tulip
Farah Hotels it is even more ideal: We are entering the right market
at the right time and with the right tools. I am deeply confident in our
commercial network strength, the brand Golden Tulip and the Know how. The
combination of all these elements will make the Moroccan market react positively
to the launch of the brand and will quicken future developments. Furthermore,
Golden Tulip local team expertise on the market will make the introduction
of Golden Tulip easy in Morocco and North-West Africa.�
About the Golden Tulip Hospitality Group:
Golden Tulip Hospitality Group (www.goldentuliptop.com) with its head
offices in Amersfoort, The Netherlands and Lausanne, Switzerland is a worldwide
hospitality company with more than 500 hotels totalling approximately 47,000
rooms. The Golden Tulip Hospitality Group franchises and manages hotels
in Europe, Middle East & Africa, Asia Pacific and the Americas. The
company is ranked as the 18th largest hotel chain by Hotels Magazine.
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