WHITE PLAINS, N.Y - Oct. 13, 2005 -- Last night millions tuned in to
see Martha Stewart's Apprentice candidates toil to create new lifestyle
suites at The Westin New York at Times Square. Today, Westin Hotels &
Resorts and its team of designers debut its own lifestyle suite product,
the Renewal Suite. Created to reflect Westin's new brand positioning around
personal renewal, the Renewal Suite features chromotherapy, digital art,
a spa bath, and tranquil water, light, and music features throughout.
Designed to provide an environment where guests can rebound from the
rigors of the road and perform at their very best, the Renewal Suite is
nestled atop the 44th floor of The Westin New York at Times Square with
sweeping vistas of the Hudson River. The 1,200-square foot suite starts
at $2,000 per night (visit www.westin.com for details). Described as a
"concept room," elements of the suite will be rolled out to Westin hotels
around the world. Brought to you by the same team behind the now-iconic
Heavenly Bed, the Renewal Suite is a luxe oasis of soothing calm in the
hustle and bustle of Times Square.
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Westin Hotels debuts its new Renewal Suite with Decompression
Chamber,
Zen Gym, Chromotherapy and Spa Bath. The $2,000 per night
suite is at the
Westin New York at Times Square.
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Relax and re-energize in Westin's new Renewal Suite
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Created to provide an "exhale" moment, guests will enter the suite through
a unique "decompression chamber" with a tranquil floor-to-ceiling water
feature, renewal-themed music and Westin's new signature white tea scent
diffused into the environment.
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Ambient light washes the wall in the dining area through a modular wall
sculpture containing nearly 100 LED votive candles, one of the most striking
features of the suite.
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Special lighting features designed to soothe the senses are found in every
room and guests will also be able to customize interactive, color calming
artwork set to music throughout the suite.
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Guests can re-energize their bodies in the suite's Zen-like home gym, featuring
sustainable bamboo flooring that is sprung to minimize joint stress, yoga
mats and accessories as well as the brand's signature WestinWORKOUT in-room
equipment.
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The sumptuous Spa Bath features an oversized hydrotherapy infinity whirlpool
tub by Kohler, situated near window views showcasing Manhattan. The bath
area features special chromotherapy, dimmable cove lighting, a flat screen
TV, steam shower with wall mounted bodysprays, cashmere slippers and robe
as well as an array of crystals, bath sugars and extra towels!
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The bedroom features Westin's signature Heavenly Bed enhanced with special
memory foam bolster pillows that conform to the neck. Other bedroom features
include soft cove lighting and light therapy and a Nordstrom cashmere throw.
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The suite's specially designed renewal mini-bar center and Purification
Station features healthy snacks, organic wine, vitamin-infused gummy bears
and jelly beans and special items like stress and energy patches, feet
masks and aromatherapy products.
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Natural elements, tactile fabrics, botanicals, music, scent, art and technology
provide a signature environment in the Renewal Suite, which also features
homeopathic and spiritual touches throughout.
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Technology and entertainment converge throughout as sleek Samsung LCD TV's
broadcast an array of renewal-themed DVD's and guests can dock their iPod
and call up play lists tailored to their mood or activity.
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Guests to the Renewal Suite will be assigned their own Westin Host, described
as an ambassador, a liaison, a fixer and an agent, with just one mission
- to make stays stress-free and leave guests feeling relaxed, re-energized
and renewed.
Design Your Own Renewal Suite: Westin Hotels Unveils New Marketing Campaign
To support its new brand positioning and the Renewal Suite, Westin hotels
has created an exciting, multi-channel marketing program. Beginning today,
people can visit westin.com/apprentice where they will find The Westin
Ultimate Renewal Experience. This on-line campaign was created in conjunction
with Yahoo! (the official on-line host of The Apprentice: Martha Stewart).
The on-line experience allows visitors to play designer for the day with
Westin's "Design Your Own Renewal Suite." Users can select themes from
top designers, color schemes and products to design their own Renewal Suite,
as well as preview behind-the-scenes footage from the Apprentice episode.
About Westin
Westin Hotels & Resorts, with 121 hotels and resorts in 31 countries
and territories, is owned by Starwood Hotels & Resorts Worldwide, Inc.
(NYSE: HOT)
This press release contains forward-looking statements within the meaning
of federal securities regulations.
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