Hotel Online  Special Report


 Westin Develops Concept Suite at the Westin New York at Times Square; 
Some Elements of the $2,000 a Night Suite Will be Rolled Out
to Westin Hotels Around the World
WHITE PLAINS, N.Y - Oct. 13, 2005 -- Last night millions tuned in to see Martha Stewart's Apprentice candidates toil to create new lifestyle suites at The Westin New York at Times Square. Today, Westin Hotels & Resorts and its team of designers debut its own lifestyle suite product, the Renewal Suite. Created to reflect Westin's new brand positioning around personal renewal, the Renewal Suite features chromotherapy, digital art, a spa bath, and tranquil water, light, and music features throughout. 

Designed to provide an environment where guests can rebound from the rigors of the road and perform at their very best, the Renewal Suite is nestled atop the 44th floor of The Westin New York at Times Square with sweeping vistas of the Hudson River. The 1,200-square foot suite starts at $2,000 per night (visit for details). Described as a "concept room," elements of the suite will be rolled out to Westin hotels around the world. Brought to you by the same team behind the now-iconic Heavenly Bed, the Renewal Suite is a luxe oasis of soothing calm in the hustle and bustle of Times Square. 

Westin Hotels debuts its new Renewal Suite with Decompression Chamber,
Zen Gym, Chromotherapy and Spa Bath. The $2,000 per night suite is at the
Westin New York at Times Square.
Relax and re-energize in Westin's new Renewal Suite 
  • Created to provide an "exhale" moment, guests will enter the suite through a unique "decompression chamber" with a tranquil floor-to-ceiling water feature, renewal-themed music and Westin's new signature white tea scent diffused into the environment. 
  • Ambient light washes the wall in the dining area through a modular wall sculpture containing nearly 100 LED votive candles, one of the most striking features of the suite. 
  • Special lighting features designed to soothe the senses are found in every room and guests will also be able to customize interactive, color calming artwork set to music throughout the suite. 
  • Guests can re-energize their bodies in the suite's Zen-like home gym, featuring sustainable bamboo flooring that is sprung to minimize joint stress, yoga mats and accessories as well as the brand's signature WestinWORKOUT in-room equipment. 
  • The sumptuous Spa Bath features an oversized hydrotherapy infinity whirlpool tub by Kohler, situated near window views showcasing Manhattan. The bath area features special chromotherapy, dimmable cove lighting, a flat screen TV, steam shower with wall mounted bodysprays, cashmere slippers and robe as well as an array of crystals, bath sugars and extra towels! 
  • The bedroom features Westin's signature Heavenly Bed enhanced with special memory foam bolster pillows that conform to the neck. Other bedroom features include soft cove lighting and light therapy and a Nordstrom cashmere throw. 
  • The suite's specially designed renewal mini-bar center and Purification Station features healthy snacks, organic wine, vitamin-infused gummy bears and jelly beans and special items like stress and energy patches, feet masks and aromatherapy products. 
  • Natural elements, tactile fabrics, botanicals, music, scent, art and technology provide a signature environment in the Renewal Suite, which also features homeopathic and spiritual touches throughout. 
  • Technology and entertainment converge throughout as sleek Samsung LCD TV's broadcast an array of renewal-themed DVD's and guests can dock their iPod and call up play lists tailored to their mood or activity. 
  • Guests to the Renewal Suite will be assigned their own Westin Host, described as an ambassador, a liaison, a fixer and an agent, with just one mission - to make stays stress-free and leave guests feeling relaxed, re-energized and renewed. 
Design Your Own Renewal Suite: Westin Hotels Unveils New Marketing Campaign 

To support its new brand positioning and the Renewal Suite, Westin hotels has created an exciting, multi-channel marketing program. Beginning today, people can visit where they will find The Westin Ultimate Renewal Experience. This on-line campaign was created in conjunction with Yahoo! (the official on-line host of The Apprentice: Martha Stewart). The on-line experience allows visitors to play designer for the day with Westin's "Design Your Own Renewal Suite." Users can select themes from top designers, color schemes and products to design their own Renewal Suite, as well as preview behind-the-scenes footage from the Apprentice episode.

About Westin 
Westin Hotels & Resorts, with 121 hotels and resorts in 31 countries and territories, is owned by Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT)

This press release contains forward-looking statements within the meaning of federal securities regulations.


Westin Hotels & Resorts
Nadeen Ayala

Also See: The Halekulani Works with a Fashion Designer to Turn a 2,135 sq ft Suite in to an Aesthetic and Emotional Experience / June 2005
The Royal Suite at The Waldorf Towers Receives $1 million Restoration / April 2004


To search Hotel Online data base of News and Trends Go to Hotel.Online Search

Home | Welcome! | Hospitality News | Classifieds | Catalogs & Pricing | Viewpoint Forum | Ideas/Trends
Please contact Hotel.Online with your comments and suggestions.