Hotel Online  Special Report


 Westermeijer Group Appoints Golden Tulip to Operate and Rebrand
the Hotel de Wageningse Berg in Wageningen, The Netherlands
Amersfoort (NL)/Lausanne (CH), 25 October 2005 – Golden Tulip is proud to announce the signing of the lease agreement (duration till January 1st  2024 + 15 optional years) between Golden Tulip and the Westermeijer Group for the hotel “de Wageningse Berg”. As per 1st December 2005, the hotel will be operated by Golden Tulip and will be rebranded to become the Golden Tulip Wageningen
Starting 1st March 2006, the hotel will undergo a ten months renovation period of refurbishment, an expansion from 53 to 91 rooms, and will be upgraded from a three star to a four star property.  The expansions of the bedrooms will occur within the existing construction area and with the maximum allowed building height. As per January 1st 2007, the Golden Tulip Wageningen, will offer the following facilities:
  • 91 superior first class hotel rooms
  • An a la carte restaurant
  • A Spa and health center  
  • A state of the art meeting center, 
  • A party center, called “de Wageningse Berg”
  • A magnificent terrace with impressive view of the Rhine river
  • A comfortable lounge/bar. 
For meetings, trainings and conferences, the Golden Tulip Wageningen will provide 22 professional conference rooms and a variety of rooms for party's en special occasions. 
The Golden Tulip Wageningen is situated on the outskirts of the city centre on the “Wageningse hill” with peacefull surroundings. Wageningen is the agricultural centre of The Netherlands hosting the famous Agricultural University and Research Centre of Wageningen as well as renowned Agri-Businesses.
Johan Westermeijer, of the Westermeijer Group, states: “I am very pleased to sign this agreement with Golden Tulip Hospitality Management. In today’s climate, there is a strong need for rationalizing hotel operations and with the strong presence the Golden Tulip brand has in this area, I feel my hotel will be in a good position to continue delivering positive returns and subsequently increase its property value.”
Hans Kennedie, managing director & chief executive officer of Golden Tulip Hotels, Inns & Resorts, adds: “Golden Tulip is very proud of this new addition. Golden Tulip is in the process of redefining its concepts and ensuring that the hotel operations are customer focused, efficient and financially viable. Golden Tulip Wageningen will be equipped with our latest concepts and systems, which in combination with the spectacular location of the hotel, will lead to enhanced value to the owners of the hotel, the Westermeijer Group.”
The municipality of Wageningen is very optimistic with the arrival of the four star hotel Golden Tulip Wageningen. Members of the executive committee react enthusiastically: “the hotel signifies an economic gain for the city and suits perfectly within Wageningen’s profile of a city of life sciences. The arrival of this hotel complements perfectly to the growing demand for congress- and hotel facilities from the business life and companies from the region. Moreover, the view to the water meadows and uniquely located in the centre of the natural area “Centraal Veluwe Natuurgebied”, provides tourist visitors of Wageningen a pleasant stay.” 
The design for the new hotel has been developed within the frames of the construction plan.  The municipality of Wageningen will accompany Golden Tulip and the Westermeijer Group for the coming months by appointing a specific account manager voor this project. 
The Westermeijer Group is an independent family business that has more than 35 year experience on the area of commercial real estate.  Through means of a successful integrated service the Westermeijer Group adds to this branch added value to her customers’ circle that consists of national as well as international institutional and private investors, owners and users of real estate.  
In the area of commercial real estate the Westermeijer Group has in more than 35 years built up a careful relation network with institutional and private investors.  Furthermore the Westermeijer Group has among other acquired and renovated strikingly old office buildings.  Brilliant examples of this are ‘The White House' and the 'Hultskamp -building' in Rotterdam, the tax office 'Westpoint' in Apeldoorn, the ‘Dutch Bank' across the north end Palace in the Hague and the 'Vesta building' in Arnhem (head office Westermeijer Group).  
The investment portfolio of the Westermeijer Group consists for the largest part of office buildings (o. a., “Westpoint-complex” to Schiedam, “De Star” to Rotterdam), business spaces (o. a. “Veemarkt-complex” to Amsterdam), stores and shopping centers.  Furthermore large house-construction projects, apartments complex, hotels (o. a. De Wageningse Store to Risk) and large-scale recreation projects (o. a. country Estate “Hunzebergen” to Exloo) make part of the Westermeijer Group self managed investment portfolio
Golden Tulip Hospitality B.V. with its head offices based in Amersfoort, the Netherlands and Lausanne, Switzerland, is the owning company of Golden Tulip Hotels, Inns & Resorts, franchising some 250 hotels across 37 countries, with the majority of hotels being located in urban destinations across Europe, the Middle East & Africa. Golden Tulip’s main assets include its intellectual property, hotel management division, franchise division and other shareholdings. Through its commercial alliance with TOP International Hotels, a German based hotel consortium, the French B & B Group and Australian Tourism Hotels & Leisure (THL), the combined portfolio comprises over 52,000 rooms in approximately 534 hotels. Golden Tulip offers a unique franchise concept for two brands, designed to implement international standards, whilst maintaining local flavours: Golden Tulip for the four star business and resort hotels and Tulip Inn for the three star category. TOP International Hotels offers hotel reservations, marketing and sales services to independent hotels. B&B Hotels are comfortable two star hotels throughout France and Germany. THL operates four brands, Grand Pacific Suites, Pacific International Suites & Apartments, Pensione and Plaza Hotels, in the three to five star segment in Asia Pacific. The Hotel Management Division of Golden Tulip Hospitality B.V. combines some thirty operations in the Netherlands, Central Europe, the Middle East & North Africa and the UK. 

Rocio Manzanares – Corporate Communications Manager
Golden Tulip Hospitality B.V.
Tel: +31 33 2544 828

Also See: Tourism Hotels & Leisure Plans to Acquire Up to 48% of Golden Tulip Hospitality; Partnership Will Comprise 534 hotels in 45 Countries / January 2005
Madelon Boom Named Chief Operating Officer for Golden Tulip Hotels, Inns & Resorts Hotel Management Division / December 2004

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