Hotel Online  Special Report


Dimension 3 Hospitality Continues Canadian Growth with
Days Inn and Motel 6 Franchisor Realstar Hospitality
RED DEER, AB, OCTOBER 25, 2005 - The recent grand opening of the new Days Inn - Red Deer and the groundbreaking for a new Motel 6, also in Red Deer mark the continued relationship of Dimension 3 Hospitality Corporation with Realstar Hospitality, master franchisor of the Days Inn and Motel 6 brands in Canada. The partnership began in 1999 and has grown into five new construction Days Inn hotels located in Calgary, Medicine Hat, Regina, Yorkton and Red Deer, as well as two new construction Motel 6 hotels in Medicine Hat and Red Deer.  

"We've continued to build our relationship with Realstar Hospitality because of the company's winning formula of high-standards and affordable comfort (with the Days Inn and Motel 6 brands), as well as their dedication to continuous brand innovation and strong responsible growth across the country," said Don Urzada, President, Dimension 3 Hospitality Corporation.

Festivities for the new developments were hosted by Dimension 3 Hospitality on Thursday, October 20, commencing with a groundbreaking ceremony for Motel 6 - Red Deer on an adjacent property lot to the new Days Inn - Red Deer. The grand opening of the Days Inn hotel featured a cocktail reception with property tours and a ribbon cutting ceremony with the honorable Deputy Mayor Lynne Mulder.

"The development of these properties marks the continuation of an exciting and ambitious construction program that has allowed Dimension 3 and Realstar to partner in firmly establishing Motel 6's and Days Inn's position in the Canadian accommodations landscape," said Irwin Prince, President & COO, Realstar Hospitality. "The partners at Dimension 3 have proven they share the same values we do - a commitment to quality and a dedication to providing a superior product - which is why I am pleased to celebrate their seventh franchise agreement with us."

Days Inn - Red Deer 
Located at #1000, 5001-19th Street, Southpointe Common in Red Deer, the newly-constructed Days Inn - Red Deer is a four-storey, 76-room property with WorkZone rooms and suites for business travellers, extended stay suites, Jacuzzi/Fireplace suites, KidZone suites, indoor-pool and waterslide complex and an on-site convenience store.  All rooms come standard with mini-fridge, microwave, hairdryer, coffee makers, voicemail, iron and board as well as complimentary high-speed Internet.

Motel 6 - Red Deer
Scheduled to open in Spring 2006, the three-storey Motel 6 - Red Deer will feature 79 guest rooms in the contemporary Motel 6 prototype design. This pet-friendly hotel will offer data ports, free local phone calls with no long distance access charges, free morning coffee, 24-hour-a-day fax service, expanded cable channels and guest laundry facilities. This property is the second of several more Motel 6 properties Dimension 3 Hospitality plans to build in the coming years.      

About Realstar Hospitality 
Realstar Hospitality is the master franchisor of Novotel, Studio 6, Motel 6 and Days Inn in Canada. Realstar Hotel Services Corp. acquired the master franchise rights for Canada for the Days Inn brand in 1992 from U.S.-based Cendant, with 18 hotels. Since that time Realstar Hospitality has grown the brand to include more than 90 independently owned and operated hotels across Canada. Realstar Hospitality Corp. ("RHC") acquired the master franchise rights for Canada for the Motel 6, Studio 6 and Novotel brands in 2003, from Paris-based Accor. The company plans to expand all four brands across the country with over 100 Days Inns by the end of the year, 20 Novotels over the next five years and 120 Studio 6 and Motel 6 properties over the next decade.


Melissa Kenney
Director of Marketing 
Days Inns - Canada
Tel: (416) 966-8472

Ryan Urzada
Director Business Development
Dimension 3 Hospitality Corp.
Tel: (403) 282-4597

Also See: Mid-Year Canadian Hotel Investment Market Overview / Including MidYear 2005 Hotel Transaction Summary / July 2005


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