Hotel Online  Special Report


Carlson's Park Inn Brand Now Offers Complimentary
"lite on-the-go breakfast"SM at All US Properties
MINNEAPOLIS (Sept. 30, 2005) - Park Inn, part of Carlson Hotels Worldwide, today announced that it will begin offering "lite on-the-go breakfast"SM at its U.S. properties starting Sept. 30, 2005.  

The complimentary breakfast, which may be offered in addition to onsite, full-service restaurants or expanded continental breakfast, will be provided in a Park Inn-branded grab bag containing fresh fruit, a granola bar and an item of local flavor, such as branded coffee. This new program will be offered weekdays from 6:00 a.m. to 9:30 a.m. and on weekends and holidays from 7:30 a.m. to 10:30 a.m. 

"Guests tell us that a quick and easy breakfast offering is an important amenity of their stay.  Speed and convenience is the concept behind the Lite, on-the-go breakfast as many customers say they do not necessarily need a full-continental or hot-cooked breakfast," said Nancy Johnson, brand leader for Park Inn and executive vice president of select-service hotels for Carlson Hotels Worldwide.  "The Lite, on-the-go breakfast program is designed to not only offer a quick and easy breakfast experience for guests, but also a cost-effective and flexible offering for our hotels."

Johnson added that the new breakfast program and its vibrant packaging is another step in the company's ongoing efforts to position Park Inn as Carlson Hotels Worldwide newest growth brand. 

"Hotel guests, whether they are staying at a full or limited-service hotel, increasingly expect more value for their dollar," said Johnson.  "From a bright atmosphere and inviting shower to food on-the-go and upgraded linens, we've listened to what our guests tell us they want and continue to find new ways of enhancing their Park Inn stay."  

In 2004 the company unveiled a bold new design concept that reflects the future vision for this brand.  The first property to feature the new look recently opened in Brunswick, Ga. 

About the Park Inn Design Concept

Described as contemporary and comfortable with a bold use of color, the new Park Inn concept is based on in-depth customer research and extensive brand positioning work that Carlson conducted over the past two years. 

Park Inn-Brunswick I-95
(formerly Holiday Inn Brunswick)
5252 New Jesup Hwy
Brunswick, Georgia
"The new Park Inn Brunswick brings the new conversion prototype to life and provides a refreshing and contemporary new level of hotel experience while adapting to each location by bringing in a hint of the local influence," added Johnson.  "Our customers told us that they wanted the new Park Inn to provide a fresh feel with an unencumbered stay at a reasonable cost and the Park Inn Brunswick delivers on that desire," she said. 
Bed:  The signature bed includes an enhanced pillow top inlay pad over a mattress that is of a quality and comfort above the competitive set for Park Inn.  Sheets are a 200-thread count standard and pillows contain a "touch of down."  

Shower/Bath:  The bathroom is bright and inviting with light-colored accents and artwork that expresses the local charm of the Georgia coastal town of Brunswick, Georgia.  The towels will be thicker and higher in quality than guest expectations in this category.  The unique hookless vinyl shower curtain mounted on a crescent-shaped shower curtain rod has a modern design and the distinctive showerhead offers guests a refreshing shower experience.  Both are innovative for hotels in the segment. 

Park Inn®, currently operating more than 70 locations worldwide. Positioned in the economy category, the brand is poised for aggressive global growth. Park Inn is part of Carlson Hotels Worldwide.

Kristi Arndt, Corp. Dir. of Public Relations  
Park Inn/Carlson Hotels Worldwide    
Tel: (763) 212-5626     

Also See: Microtel Inns & Suites Franchisees Vote 127 to 24 to Provide Complimentary Continental Breakfast Systemwide / May 2000
Beds, Breakfasts, and Bucks / Patrick Quek / PKF / December 1999


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