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 Noble Investment Group Opens the 315-room Marriott hotel in Winston-Salem; 
Part of  $45 million Conversion of the former Adam’s Mark Hotel
WINSTON SALEM, N.C., October 12, 2005— Officials of Noble Investment Group, one of the lodging industry’s leading owner/operators of upscale and premium branded hotels and resorts, today announced that it opened the Marriott hotel in Winston-Salem. Centrally located in the heart of the city’s downtown and adjacent to the Arts and Entertainment districts, restaurant row and Old Salem, the new 315-room, four star hotel is another completed phase of Noble Investment’s $45 million conversion of the former Adam’s Mark Hotel. Noble recently opened the Embassy Suites Hotel at 460 Cherry Street and also operates the adjoining Benton Convention Center. Together, the complex along with its retail shops and restaurants are part of what local officials and the community has recently named the Twin City Quarter.

“The Winston Salem Marriott is a major commitment to ensure that our downtown continues to be a celebrated destination for visitors to our city,” said Tim Loughman, managing director of the Twin City Quarter. “The opening of the Winston Salem Marriott, which proudly displays over 70 commissioned works of art commemorating the city’s rich history, adds to the many invigorating new office, retail, restaurant and tourism developments that are happening here.”

Scheduled to begin soon are commensurate upgrades to the City owned Benton Convention Center.

The hotel features an expansive and elegant entrance lobby, valet parking, well-appointed guest rooms and suites, wireless Internet throughout all areas of the hotel, two-line speaker phones and ergonomic work chairs. Guests of the new Winston Salem Marriott will be pampered by a highly trained team of service professionals.  The hotel features Marriott’s signature Red Coat Program – a personalized meetings service to ensure that large or more intimate events are remarkable and memorable.  The Marriott’s “At Your Service” team is a one stop concierge for all guests needs. The hotel also offers a complimentary business center, as well as a health club and indoor pool.

“Our guests comfort will be unmatched as a result of our comprehensive bedding program,” said Beryl Rice, Marriott General Manager. “Our custom plush mattress is layered with 300 thread count sheets and a white duvet that is laundered and pressed daily. Visitors to Winston Salem will be welcomed to unmatched levels of standards and service.”

The Winston Salem Marriott also secured the development of Noble’s signature southern style steak house, WS Prime. Highly acclaimed sommelier, Inez Ribustello, has developed an extensive, one-of-a-kind wine list to accompany only USDA Prime Beef cuts, the highest quality and most rare cut of beef. WS Prime award winning chefs have designed a menu, wine list and spirits together in an atmosphere that is intended to be the regions best. 

The Winston Salem Marriott boasts 13,000 square feet of meeting space named for some of Winston-Salem’s most prominent citizens and families such as Dr. Thomas K. Hearn, Jr., Philip Hanes, and Wayne Corpening. In addition, a total of 170,000 square feet of flexible convention, meeting and banquet space are available within the Twin City Quarter.

“With four star service and accommodations combined with the acclaimed food and spirits at WS Prime, our team of professionals at the Winston Salem Marriott will ensure great experiences for our guests here on business, for meetings and for family’s and their guests in Winston Salem for weddings or reunions.  We are also a great place to simply get away for a weekend. Our city’s tourism and hospitality core is alive and strong and we look forward to helping anchor our community’s continued growth and success,” said Loughman. 

Noble Investment Group
Noble Investment Group is a leading national hospitality organization that owns luxury and upscale hotels and resorts, is a prominent developer of first class lodging, resort and mixed use projects, and is an acclaimed operator of independent destination resorts, convention and conference centers, and upscale hotels affiliated with Marriott, Hilton, Starwood and InterContinental Hotels Group. Noble currently operates over 5,000 hotel and resort guest rooms, more than 600,000 sq. ft. of meeting space as well as championship golf, spa and fine dining operations together with approximately 7,000 hotel rooms operated by Alliance Hospitality Management, a majority owned affiliate of Noble. Since 1979, Noble and its predecessors have developed and acquired over $1B in hospitality assets. In the past year, the company began development on and acquired an aggregate of $400 million in hospitality investments.


Noble Investment Group

Also See: Nine Months After their Partnership Began, Noble Investment Group and Callaway Gardens Breaking Ground on The Lodge and Spa at Callaway Gardens / September 2005
Noble Investment Group Names Jim Williams General Manager of its Winston-Salem Embassy Suites and Ron L. Stephens as Director of Marketing for its Winston-Salem Hotel and Convention Center Complex / June 2005

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