Hotel Online  Special Report


 Lovell Casiero Named Crescent Hospitality's
Vice President of Sales and Marketing
FAIRFAX, Va. - Oct. 25, 2005 -- Officials of Crescent Hospitality, a rapidly growing hotel management company, today announced that Lovell Casiero has been named vice president of sales and marketing. In her new position, she will be responsible for direct sales strategy, revenue management, brand maximization, recruiting, interviewing and ongoing training of sales staff, supporting property-specific sales efforts and marketing. 

"Lovell has a 20-plus year record of success in hospitality sales and marketing," said Michael George, president and CEO. "She regularly exceeded owner expectations in room revenue, food and beverage revenue by building strong, proactive sales teams and developing effective sales and marketing campaigns. In addition to hospitality sales and marketing, she has served as president and chief operating officer of an international non-profit organization, where she oversaw national and international media campaigns, event planning and fund raising. With her varied and successful background, we expect Lovell to play a key role in the execution of our aggressive growth strategy." 

Prior to joining Crescent, Casiero held senior sales leadership positions with some of the industry's largest hotel management companies, including Merritt Hospitality, where she was "Director of Sales of the Year; Interstate Hotels and Resorts;" and MeriStar Hotels & Resorts. Her experience includes development of direct sales and catering sales strategies, sales training, task force, troubleshooting and property transitions. 

"Success in revenue is achieved by developing strong customer relations and providing excellent customer service," Casiero noted. "The combination of these items will achieve a loyal client base resulting in repeat business and referrals. The hospitality industry has become very IT dependent. In order to be the market leader, it is imperative we remain in personal contact with our clients to truly understand their expectations." 

Headquartered in Fairfax, Va., just outside of Washington, D.C., Crescent Hospitality was founded in 2001. The company currently operates approximately 30 upscale and mid-market hotels and resorts with approximately 5,000 rooms in 17 states. The company's management portfolio encompasses properties in the full-service, convention and premium limited-service segments under nearly 15 hotel flags, including the leading brands of Marriott, Hilton, InterContinental, Choice and Cendant, as well as independent hotels.  


 Crescent Hospitality

Also See: Crescent Hospitality Adds Two Management Contracts, Including the Highly Rated Independent Hotel - The Inn at Nichols Village in Clarks Summit, Pennsylvania / October, 2005
Crescent Hospitality Corporation Signs Three Management Contracts, Portfolio Grows to 25 Hotels / June 2005

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