Hotel Online  Special Report


Jennifer Morse Named Director of Sales for The Avista Resort,
North Myrtle Beach, South Carolina


October 20, 2005, North Myrtle Beach, S.C. - The Avista Resort has named Jennifer Morse Director of Sales. Her responsibilities include setting monthly, quarterly and annual sales goals and objectives; spearheading and driving the Avista's sales and marketing strategies; managing the inbound and outbound sales channels; creating budgets and schedules; as well as assigning and monitoring job responsibilities and providing direction for the Resort's sales team.   

Prior to joining the Avista Resort, Morse worked as the Conference Sales and Services Manager for the Radisson Plaza Hotel in Myrtle Beach, S.C. where she was responsible for managing the event logistics for all catered functions held at the property. She also served as a marketing manager for Fairfield Resorts in Myrtle Beach. Morse received a Bachelor of Arts degree in American Studies and Art from the State University of New York in Geneseo.

"We are very pleased to name Jennifer as the Director of Sales for the Avista Resort," said Jim Eggen, General Manager for the Avista Resort. "Jennifer has an outstanding background in large luxury group hotels. That, coupled with her overwhelming drive to succeed, will greatly benefit the Avista. I look forward to great things from Jennifer as she leads our talented sales team to much success."

About Avista Resort 
The Avista Resort celebrated their grand opening in February 2005. Since that time they have been providing their guests with amazing ocean views, outstanding customer service and acute attention to detail. The Avista provides 378 luxury suites, each featuring private balconies, fully appointed kitchens, high-speed internet and in-room washer-dryers units. A full service resort, the Avista offers several dining options for their guests including Just Off Main, the Treetop Lounge and a poolside grill. The Avista's giant outdoor pool complex offers three swimming pools, three whirlpools, two lazy rivers and one kiddie pool. Additional Avista amenities include a state-of-the-art fitness center, covered parking, event and convention facilities, porter service and in-room dining The Avista is also a perfect destination for private parties, business meetings, weddings or special events. Specializing in groups of all sizes, from small board meetings to receptions, the Avista can host up to 250 people in their conference facilities. 
For more information about the new Avista Resort, call 800-968-8986, or visit online at 


Erin Barrett
(843) 916-2000

Also See: The All-Suite Resort Hotel, Yachtsman, Closes Following Acquisition by the Bluegreen Corp.; the 142 unit Myrtle Beach Hotel Will Reopen Following Conversion to Timeshare / October 2005
Carlson Hotels and the City of Myrtle Beach Agree to Part Ways after Contentious Two-year Relationship of Missed Goals and Bond Default at the Radisson Plaza Hotel Myrtle Beach / March 2005

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