and Promote Sales
The Ultimate Marketing Program!
|Boston, MA: By providing restaurant customers with appropriate information
to make a dining decision and Restaurants the opportunity to promote their
distinctive experience, we8There and Hospitality Performance have created
the perfect balance through their "Excellence in Dining" Program.
John Hendrie, the CEO of Hospitality Performance, noted that restaurant
success is based upon that Dining Experience. "What do Customers want?
They want to be satisfied that the food is good, that the service is reasonable,
that they will be safe, dining in a clean establishment, where the price
they pay represents value." We8There's CEO, Stanley Roberts, addressed
the operator's perspective. "They want to present their business in the
best light, featuring their distinctive menus, ambiance and outstanding
service, to engage their patrons, to gain their loyalty, and then promote
that memorable experience." The Partner's respective companies provide
key elements for these two parties, the Consumer and the Restaurateur,
through patron testimonials and professional certification, resulting in
a distinctive Seal, declaring "Excellence in Dining".
We8There is the largest, International, Web based "open forum" for Hospitality related reviews of Restaurants and Lodgings - testimonials written by real, everyday Hospitality patrons. Hospitality Performance, a full service Consultancy, through their signature Hospitality Review Program, professionally evaluates and certifies acceptable Quality Standards, by assessing the condition of the facility, the impact of Guest contact and the delivery of service and product.
Customer testimonial and professional validation result in a Seal for "Excellence in Dining". The restaurant has been "Peer Reviewed and Quality Assured", developing renewed Consumer confidence and reliability. A dining decision is now made easy!
The partners agreed that their "Excellence in Dining" is not only directed to Consumer Advocacy but also a means to promote those Restaurants which really perform. As Hendrie pointed out, "You now have a more informed public and a responsive food and beverage business, which should result in improved Customer Satisfaction, as well as increased traffic and revenue. This is a win-win situation!"
The Partners plan to launch a similar program for the Lodging Industry (all Hotels, Resorts, Inns and B&B's) later this year. The Program will be called "Excellence in Hospitality".