Lyford Cay, New Providence, The Bahamas � 24th October, 2005 -
The Baha Mar Development Company Inc. announced today that it has implemented
the EzRMS� Internet Suite of Products at three locations on Cable Beach,
The Bahamas - the Wyndham Nassau Resort and Crystal Palace Casino, the
Radisson Cable Beach Resort and the Nassau Beach Hotel.
Each of these properties use a different PMS system (Fidelio, LMS and
Softbrands Medallion) to which EasyRMS currently has interfaces in operation
� thus making it a strong choice for the Baha Mar group.
Mr. Michael Sansbury, Chief Operating Officer (COO) for the Baha Mar
Development Company and Cable Beach Resorts and Crystal Palace Casino,
Inc, selected EzRMS� over competitor products due to the system�s ability
to optimize all revenues earned by their three properties and for the opportunity
to significantly improve the efficiency of both the company�s revenue management
decision making capabilities and the centralized reporting functionalities
(CIS) which no other RM system offered when capturing data from three different
PMS systems.
�EzRMS� has demonstrated a high degree of system functionality and user
friendliness, which combined with a much more realistic approach to pricing
and the speed of deployment made it the obvious choice for our company�
states Mr. Sansbury.
Bryan Guillot, Chief Marketing Officer also adds, �EzRMS� is a very
sophisticated product, the algorithms are based entirely on the hotel�s
total revenue not just rooms and the company is backed by strong client
care endorsements - all of which are incorporated into its core offering.
We truly believe that EasyRMS have designed a very innovative Revenue Management
product, one that will be a great asset to our future business.�
Jeffrey Osborne of OZone Strategic Marketing, North American Distributor
of EzRMS� is very pleased with this latest contract as the Cable Beach
properties represent a key luxury resort market, casino hotels, and a multi
unit installation in the Caribbean market.
�Michael has put a great deal of trust into EasyRMS with this decision,
particularly by moving forward with all three properties at one time and
we are certainly looking forward to producing the results they expect.
I am delighted with their decision and look forward to continuing to work
with them as we implement simultaneously in all three locations. This agreement
continues to demonstrate our company�s dominate position in the Revenue
Management field and the overall strength of the product, which clearly
surpasses anything else in the market�.
About The Baha Mar Development Company:
Since their acquisition, Cable Beach Resorts is operating the three
hotels as one resort complex. Like three resorts in one, guests of
the Wyndham, Radisson and Nassau Beach resorts can enjoy beach, golf and
tennis entitlements at all three properties no matter where they stay.
Dining and other amenities offered at each resort will be available to
guests within the next 60 days as Cable Beach Resorts puts a new centralized
billing and reservation system in place.
Together, the resorts � which retain their existing flags � offer guests
1,941 guest rooms and suites, most with incredible ocean views; a 35,000
square foot full-service casino; over 50,000 square feet of meeting space;
27 food and beverage facilities; a complete tennis facility; an 18-hole
golf course; over a half mile of Nassau�s best beach; and a variety of
water sport activities.
In addition, the three Cable Beach hotels are conveniently located within
20 minutes of Nassau International Airport, which is easily accessible
by air by a number of domestic and international carriers.
.
.
About OZone Strategic Marketing, LLC:
OZone Strategic Marketing LLC is an independent consulting firm with
expertise in the fields of Hospitality Sales and Marketing, Distribution
Planning, Revenue and Pricing Management, and cost effective business re-engineering.
OZone has developed a qualitative understanding of the best practice approaches
and pricing models in use today. Through affiliation and consulting relationships
with Brands, Owners, Independents, Asset Managers, Operators and hotel
employees, OZone has been able to introduce clients to new business processes
that have added immediate value, and continue to survive long after each
individual engagement is complete.
For Further Information, Please Contact: OZone Strategic Marketing,
LLC, Tel: +1 (203) 348 3022, Fax: +1 (203) 348 3027
The EasyRMS North American Sales Office On: Tel: +1 (403) 830 9875
Fax: +1 (403) 241 1559 |