Hotel Online  Special Report

Electrobug Integrates Rate Check with IDeaS Revenue Optimization
IDeaS’ clients now have access to Electrobug’s innovative rate
checking service, adopted by clients ranging from Pegasus
Solutions to Sol Melia, via Web Services.

LONDON--October 27, 2005 - London-based Electrobug Technologies and Minneapolis-based IDeaS Revenue Optimization today announced full integration of the Electrobug Rate Check competitor rate shopping platform into IDeaS V5.

The integration, using IDeaS’ and  Electrobug’s Web Services platforms, will enable users of the IDeaS Best Available Rate (BAR) functionality to clearly display their shopped competitive rate data, alongside  IDeaS’ BAR pricing controls; thereby providing a complete overview of the competitive market in one easy use interface.

Mark Heynen, Managing Director and founder of Electrobug, says:  “We have long believed that revenue management, rate checking, and channel management should be closely integrated, and thus have close relationships with the revenue management community.  The innovative thing here is that we have built this on our Web Services platform, which allows us to integrate into most online and offline programmes on an XML basis.” 

Linda Hatfield, Vice President of Product Management at IDeaS, added:  “Completion of the integration work is good news for joint clients and prospects who want the convenience and performance advantage inherent by the solutions being fully integrated. The combination of rate parity with revenue management gives hoteliers an added layer of insight. It’s an exciting option for hoteliers to allow rate shopping data to influence the IDeaS decisioning system. IDeaS is the only revenue management system that allows rate shopping to be so inherently applied.”

About Electrobug Technologies

Electrobug Technologies (, founded in 2000 in London, England, was initially conceived on the notion that the "Internet is the database." The company has developed a suite of online data retrieval tools for price tracking and management, currently in use at a number of retailers, airlines, hotels, and travel agents throughout Europe and the US. These tools automatically retrieve prices from various web sites, normalize the data sets, and report the results to a set of customised Excel and HTML reports to be used in channel management and competitor price checks. The company is active in air, hotels, car rentals, and the retail area, counting companies such as Expedia,, Pegasus, Sol Melia Hotels & Resorts, Sainsburys, and Tesco as clients.

About IDEAS Revenue Optimization

Integrated Decisions and Systems, Inc. (IDeaS) is the leading provider of hospitality focused pricing and revenue optimization solutions. IDeaS products offer award-winning technical innovation paired with unsurpassed personalized support. Our products are specifically designed to provide hoteliers with a clear vision to their data, thereby giving them greater control over their business.  

IDeaS primary market focus is the global hospitality industry. The company’s clients include some of the most-prestigious companies in the world, including InterContinental Hotels Group, Hyatt International, Hilton International, Mandarin Oriental Hotel Group,  Kimpton, Millennium Hotels and Resorts, Mövenpick Hotels and Resorts, Shangri-La, Kempinski Hotels & Resorts, Conrad Hotels, Universal Orlando, Travelodge UK, Steigenberger Hotels and Resorts, The Venetian Resort Hotel Casino, Vail Resorts, Wynn and Gaylord Entertainment properties, such as Gaylord Opryland.  

Headquartered in Minneapolis, Minnesota, IDeaS maintains global technology, support and sales offices in North America, the United Kingdom, Europe, Australia and Asia.  For more information, visit or call +1 952 698 4200.


Bart Sahu
Sales Manager—Hotels 
Electrobug Technologies
+44 (0) 20 8973 2404

Amy McNeil Anderson
Director of Marketing
IDeaS Revenue Optimization 
+1 952 698 4200

Also See: Electrobug & Pricing Intelligence Launch Unprecedented Combined Dynamic and Traditional Package Price Tracking / June 2005
Electrobug Offers “Light” Versions of Rate Check for Small Independents / June 2005
Pegasus Implements Electrobug Technology to Support Innovative RateChecker Service; Rate Intelligence Service for Utell by Pegasus Member Hotels Provides Advanced Technology for Online Tracking of Competing Room Rates / March 2005
Electrobug’s Rate Check Adopted by Eurostars Hotels / March 2005
Rafaelhoteles Selects Electrobug’s Rate Check / February 2005
Electrobug Appoints Bruce W. Mainzer to Head New North American Office; Electrobug Expands Rate Intelligence Services for U.S. and Canadian Hotels / December 2004
Electrobug Launches Rate Change & Rate Parity Control, Offering Hotels One-Click Rate Parity / November 2004

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