Hotel Online  Special Report


Benchmark Hospitality Appoints Richard Cimilluca Director of Sales &
Marketing at The Heldrich; $110 Million Property Rising
in the Heart of New Brunswick, NJ


New Brunswick, New Jersey, October 4, 2005 - Benchmark Hospitality International has announced the appointment of Richard Cimilluca as director of sales & marketing for The Heldrich.  The new $110 million mixed use property, which Benchmark will manage and that includes a 250-guestroom hotel and state-of-the-art conference center, is under construction in downtown New Brunswick.  Cimilluca will lead the pre-opening and post-opening sales & marketing programming for the important new project scheduled to open in February of 2007.

Jack Schmidt, chief marketing officer for Benchmark Hospitality, made the announcement.  Schmidt also stated that Mr. Cimilluca has been appointed to an additional role as regional director of sales & marketing, overseeing Benchmark’s North Maple Inn sales & marketing programs in addition to his new responsibilities at The Heldrich.

A hospitality veteran, Rich Cimilluca has been active in conference center marketing for well over a decade and is a 20-year veteran of the hotel industry.  He was previously director of sales & marketing for Benchmark’s AAA Four Diamond North Maple Inn of Basking Ridge, New Jersey, a position he assumed in 1999.  While at North Maple Inn, he was actively involved in repositioning the hotel to a fully commercial facility and grew revenues substantially, together with his highly successful sales & marketing team.  

Prior to this, Cimilluca was director of sales & marketing at the prestigious Doral Forrestal Hotel, located in Princeton, New Jersey, and was instrumental in Benchmark’s successful repositioning of this property.  He was director of sales & marketing for the hotel when it was known as The Scanticon Princeton, and served as national sales manager for Scanticon International, Inc., based at the company’s national sales office in New York City.  Early in his distinguished career, Rich Cimilluca held sales management positions of increasing responsibility for Sheraton and Hilton Hotels.

Mr. Cimilluca is a member of Meeting Professionals International, New Jersey chapter, and the Hospitality Sales & Marketing Association International.  He serves on the marketing committee for the prestigious International Association of Conference Centers, which is located in St. Louis, Missouri, and is the premier professional conference center association globally.  

Cimilluca earned his Bachelor’s degree from Southern New Hampshire University of Manchester, New Hampshire, and has participated in numerous educational programs in sales & marketing leadership.  He and his family reside in Hillsborough, New Jersey.

About The Heldrich

The Heldrich is located in the heart of New Jersey in New Brunswick.  The property is situated at 10 Livingston Avenue, just west of the important US Route 1 business corridor stretching from Princeton to New Brunswick and near the Northeast Corridor train service (Boston-New York-Washington, DC) and Exit 9 of the NJ Turnpike.  It is 30 minutes outside New York City and has rail service to Newark Liberty International Airport.

The $110 million, mixed-use facility includes a hotel and conference center to be anchored by the John J. Heldrich Center for Workforce Development, at Rutgers University’s Edward J. Bloustein School of Planning and Public Policy.  The Heldrich represents a unique partnership among the New Brunswick Development Corporation (Devco), Keating Partners, Rutgers, New Jersey Department of Labor, New Jersey Redevelopment Authority, New Jersey Economic Development Authority, New Jersey Casino Redevelopment Authority, the Middlesex County Improvement Authority and the City of New Brunswick.  It is a major anchor to New Brunswick’s downtown revitalization program.

Upon completion, The Heldrich will feature 250 deluxe guestrooms, including 12 suites, a restaurant, pub, 24,000 square feet of special event and meeting facilities, including a ballroom, an amphitheater, boardroom, and 20 conference rooms accommodating from 10 - 600 guests.  The mixed-use property will also feature 48 luxury condominiums, along with academic and retail space. 

The Heldrich’s Pre-opening Offices and Showrooms are situated on the 4th Floor of the Crossroads Theater at 7 Livingston Avenue in New Brunswick, directly across the street from the new hotel.  For more information on The Heldrich or to speak with Rich Cimilluca, call 732-729-4670.  

Benchmark Hospitality International, an independent hospitality management company based in The Woodlands (Houston), Texas, operates resorts, conference centers and hotels both domestically and internationally.  For locations of Benchmark Hospitality properties and for additional information, visit Benchmark’s Website at


Benchmark Hospitality International
The Woodlands (Houston), Texas  

Ken Ellens
Ken Ellens Communications 
201-758-2864 / 201-758-2865-Fax

Also See: Benchmark To Manage Hotel & Conference Center within Heldrich Plaza, New Brunswick, New Jersey; 250 rooms, 50,000 square feet Conference Center / September 2003
Jack Schmidt Appointed Chief Marketing Officer for Benchmark Hospitality / December 2003

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