as its Vice President of Services and Operations
|WICHITA, Kan., Oct. 4, 2005 -- Value Place Franchise Services has named
Cynthia Kelley as its vice president of services and operations. Kelley
will provide support for franchisee operations, training and other initiatives
to help maintain the brand's high standards nationwide. Ultimately, she'll
promote success for the brand and its franchisees.
Value Place, a "short-term residential property," is a hotel-apartment hybrid offering weekly stays or longer. It plans to be the national low-cost provider of cleaner, safer and simple apartment-style lodging. Lodging industry visionary Jack DeBoer founded the company (www.myvalueplace.com) in 2003.
"Cynthia is already a valued member of our team. As a consultant, she helped develop brand standards," says Gina-Lynne Scharoun, president of Value Place Franchise Services. "She'll now help us implement those standards and provide the kind of world-class, day-to-day support our franchisees deserve. Our guests benefit as well, by being assured of a clean, comfortable stay time after time."
Kelley has more than 20 years' experience in quality, support and operations. Prior to Value Place, she was the chief operating officer for QA Services, a quality consulting company. Kelley was also the director of brand services at Candlewood Hotel Co. She is a graduate of the University of Kansas and completed the Harvard Business School's "Achieving Breakthrough Service" program.
Value Place offers franchisees lower start-up and operating costs than traditional hotels. Each property requires as few as four to 4.5 full-time equivalent employee positions. Residents include business owners, contractors and others who need temporary lodging or short-term housing.
Company headquarters are in Wichita, Kan. Nine properties are open in Bentonville, Ark., Kansas City, Mo., Lincoln, Neb., Lubbock, Texas, Myrtle Beach, S.C., Oklahoma City and Wichita. Ten more are under construction. In all, the company has more than 175 franchise commitments in 23 states.
Company founder DeBoer invented the extended-stay hotel concept. He also founded Residence Inn, Summerfield Suites and Candlewood Suites and was the second largest apartment developer in the country in the 1970s.
|Also See:||Value Place Franchisees Plan 86 More Hotel-apartments in Seven States; Jack DeBoer Launched the Brand in 2003 / July 2005|
|Two Veterans of Candlewood Open First Value Place Hotel; $3.5 million, 104 Unit Hotel/Apartment, Rents Only by the Week / October 2003|