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UniFocus Announces New Business Acquisitions; 32 New Properties
Added as Business Partners in the Past Three Months
DALLAS - Nov. 21, 2005 - UniFocus, L.P., an integrated solutions provider of innovative business information systems and operational applications for the hospitality, casino and resort industries, today announced significant new business acquisitions during the past three months.  A total of 32 new properties, representing a mix of services acquired, were added as business partners to its portfolio.

New business for its GUESTScope™ services includes 5,123 guest rooms, 12 restaurants, five attractions, four golf courses, one spa and one tennis facility.  New properties include Callaway Gardens, L’Enfant Plaza Hotel, Washington Duke Inn & Golf Club, and Sundance Resort, among others. GUESTScope ensures that management teams know what their customers are thinking.  Using a variety of technologies, tailored to fit the individual needs of its users in order to maximize response rates, GUESTScope and its integrated Web-based reporting, automated guest response and action planning systems provides a comprehensive understanding of the strengths, weaknesses and areas of risk within operations.  These systems ensure that UniFocus’ business partners receive statistically reliable information that can be easily used by individual properties and corporate staffs to make informed, fact-based decisions.

MEETINGScope™, a one-of-its-kind Web-based meeting planner relationship management application that provides real-time planner feedback, was adopted by 18 facilities.  With over 51,000 meeting planners in its ever-growing database, the additional facilities will serve to advance its users’ understanding of meeting planner preferences and crucial issues.  Notable was Destination Hotels & Resorts’ expansion of existing services.

Furthermore, UniFocus reported that its STAFFScope™ system, which creates ongoing dialogue between management and staff focused on areas where improvement will make the most difference, was heavily used in the third quarter.  Over 10,800 hospitality industry employees were surveyed during this period.  UniFocus noted that annual industry turnover rates can run over 150 percent.  This directly impacts the consistency of the guest experience, eating away at bottom-line performance.  UniFocus applauded the organizations that realized it was critical for management to track and continuously improve the organizational climate.  Success stories of Meyer Jabara Hotels, Benchmark Hospitality International and Dolce International were recently featured in an Oct. 21 company press release.

The company went on to state that it has completed implementation of its Watson, R.M.© Labor Management applications at both Casino of Arizona’s locations in the Scottsdale, Ariz. area.  Watson, R.M. Labor Management systems are easy-to-use, Web-based applications that forecast, plan and schedule labor with strict controls for cost and service quality standards. The integrated application suite is scaleable for all-sized organizations wanting to optimize resources and performance. 

With the recent announcement of Casino Windsor deploying the Watson, R.M. suite, UniFocus labor management solution for the complex casino segment continues to demonstrate proven results with such users as Harrah’s, Ameristar Casinos, Boyd Gaming, Niagara Fallsview Casino, Inn of the Mountain Gods and Majestic Star Casino.

To Learn More About Organizational Improvement

UniFocus produces a quarterly newsletter called FocusED.  It provides hospitality industry leaders with practical wisdom and best-practices insight.  Its content is mined from UniFocus’ daily involvement with business partners for over three decades.  The latest edition focuses on employee feedback, hospitality corporate culture and creating positive organizational climates.  A free copy can be obtained at <>.

About UniFocus, L.P.

Based in Dallas, UniFocus serves the hospitality, casino and resort industries in the U.S. and overseas.  Its executives collectively bring over 100 years of direct hospitality experience to the table.  UniFocus offers full-service operational analysis, financial and labor management applications, as well as staff, meeting planner and guest satisfaction measurement programs executable across a wide variety of technology platforms.  The resulting database allows UniFocus to uniquely correlate and benchmark each client’s performance to their particular competitive markets. Enhanced reporting capabilities allow hospitality executives to have a “total picture” overview of their operations, set strategic actions and gain asset value.

UniFocus is a Microsoft® Certified Partner, an affinity partner of the International Association of Conference Centers, a business partner of the International Association of Convention & Visitors Bureaus, and an allied member of the American Hotel & Lodging Association.  For more information, visit


UniFocus, L.P.
Randall Crabtree
(972) 512-5186
Also See: UniFocus Enhances its System for Measuring and Improving Hospitality Employee Satisfaction; Staff Attitude is the Most Important Factor in Guest Satisfaction / October 2005
MEETINGScope™ by UniFocus Continues to Drive Meeting Planner Satisfaction and Loyalty / October 2005
UniFocus Gives a Big Texas ‘Howdy’ to The Gaylord Texan Resort & Convention Center / April 2004
Deb Chancellor Joins UniFocus as National Sales Director / March 2004
Benchmark Adopts UniFocus’ MEETINGScope™ To Ensure Quality of Meeting Services / February 2004
UniFocus Names Patrick Glennon Chief Technology Officer; Technology Driven Products Lead The Way for Double-Digit Growth in 2003 / December 2003
UniFocus Launches ACTIONScope™ to Compliment its Suite of Sophisticated Reporting Capabilities / November 2003
MEETINGScope™ By UniFocus Destined to Become the Industry Standard for Successfully Managing Meeting & Convention Revenue Streams / September 2003
Meyer Jabara Hotels Selects UniFocus’ Comprehensive Suite of Guest, Meeting Planner and Staff Satisfaction Measurement Services / September 2003
UniFocus to Demonstrate the Latest in Meeting Planner Satisfaction Management Technology at the IACVB 89th Annual Convention / July 2003

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