Hotel Online  Special Report

SECURE-RES Introduces Enhanced E-mail Marketing Solution


Jacksonville, FL— November 8, 2005—SECURE-RES, a pioneer in online marketing services for the hospitality industry, recently introduced enhanced e-mail marketing services. The new email solution gives SECURE-RES clients a new level of power in controlling their own e-mail marketing efforts, while offering robust tracking and reporting capabilities.

According to Joe Hyman, president of SECURE-RES, MagnetMail helps hoteliers generate more bookings via their websites by allowing them to notify prospects of special offers, extending their brands into the in-boxes of customers; thus driving clients back to their websites and capturing valuable data that can help target future e-marketing efforts.

With this new capability, SECURE-RES clients can control their own e-mail content very easily.  MagnetMail also provides real-time data on things like message opens, click-throughs, bounce rates and can actually see who is opening the email in real-time. Clients now have a single platform to create content, manage lists, launch broadcasts, and view tracking information for e-mails, e-surveys, e-forms and faxes. This tool is tremendously valuable.

Hyman said, “In order to offer the new capabilities to our clients, SECURE-RES formed a strategic partnership with Real Magnet, a messaging-solutions provider and application-development firm with deep experience in the hospitality industry.  We focus on our core Internet-marketing services then seek out the very best providers of complementary solutions. And Real Magnet is one of them. They have a record of extraordinary quality and service and are constantly improving their products.  SECURE-RES clients now can manage much of their e-mail marketing themselves.”

“We’re extremely pleased that SECURE-RES chose Real Magnet as its e-mail marketing partner,” said Tom Pines, President of Real Magnet. “SECURE-RES offers the type of high quality, high value platform and emphasis on customer service that we look for in partners.  Our joint aim is to help their clients reach another level of success.”

SECURE-RES was one of the first companies to specialize in providing Internet marketing and Internet reservation services to hoteliers and property managers. These include custom online reservation systems, website design and development, and Internet marketing services such as search-engine optimization, pay-per-click ad management and e-mail marketing. SECURE-RES was established in 1998, and its headquarters are located at 4237 Salisbury Road, Suite 205, Jacksonville, Florida 32216. 904-389-1130

Real Magnet is an advance messaging solutions provider. More than 500 corporations, publishers, and non-profits use its flagship product, MagnetMail, which integrates email, fax, and survey capabilities into one platform.  MagnetMail is the endorsed email product of choice of Hospitality Sales and Marketing International and the American Society of Association Executives.  The company is based in Bethesda, MD and was founded in May 2000.


Suzanne Lee
Marketing Manager
(904)389-1130 x149

Also See: SECURE-RES Reservation System For Navy Lodge (DON) Program Meets With Success / September 2005
SECURE-RES Appoints Two To Sales-Leadership Team / June 2005
SECURE-RES Helps Pacifica Hotel Company Achieve 120% Revenue Gain / April 2005
SECURE-RES and Navy Lodge Program (Department of the Navy) Agree On a Lodging Reservation System Pilot Program / Februray 2005
SECURE-RES Clients Experience Double-Digit Year-Over-Year Internet Revenue Growth / December 2004

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