Royal Hotel in New York City and the Bel Age in West Hollywood
Renaming The London NYC and The London LA Respectively
|(New York, NY – November 10, 2005) - LXR Luxury Resorts (http://www.LuxuryResorts.com)
announced today its plans for the complete redesign, refurbishment and
repositioning of two of its prized properties, the Rihga Royal Hotel in
New York City and the Bel Age in West Hollywood, California, into The London
NYC and The London LA respectively.
Situated in the very best locations of their respective cities, both
all-suite hotels will undergo complete transformations, including a change
of name, new interior architecture and design, and the addition of high-end
restaurants. To assist in the spectacular metamorphosis of these
two properties, LXR Luxury Resorts has engaged a veritable “dream team”
of talent. Renowned British designer David Collins will completely transform
the interiors of all guest rooms and public spaces, acclaimed chef Gordon
Ramsay will open his first U.S. restaurants in both locations, and luxury
bath purveyor Waterworks has created, in collaboration with Collins, complete
Waterworks bathroom environments in each suite.
With this ultimate wish list in mind, LXR Luxury Resorts has secured an exclusive collaboration with Waterworks to furnish the guestroom baths for both properties. Known world-over for impeccable style and artisanal quality craftsmanship, Waterworks’ designs and products are synonymous with the concept of luxury for the complete bath experience. For the London NYC and London LA properties, every aspect of the guestroom baths will be created by Waterworks, in collaboration with Collins who hand-picked each element. From exquisite glass tiles and marble surfaces to porcelain fixtures with modern stainless steel fittings to the lush linens and amenities, guests will enjoy a bath environment that is truly luxurious, and truly Waterworks.
An incredibly exciting culinary component to both The London NYC and the London LA will be the addition of three Gordon Ramsay restaurants. One of the U.K.’s only chefs to receive three stars from the prestigious Michelin Guide, Mr. Ramsay will open his first U.S. restaurants at these properties, with one restaurant and bar in the London NYC, and two within the London LA.
The New York restaurant will offer a fine dining experience, akin in concept to his celebrated three-Michelin-star restaurant in London’s Chelsea, with a more relaxed menu in the adjacent bar area along the lines of Ramsay’s recently opened “Maze” in London, where patrons construct their own tasting menus, choosing several small dishes according to appetite. In Los Angeles, Ramsay will open two restaurants, the concept for which has not yet been finalized. Commented Ramsay, “I am incredibly excited to debut my first restaurants in the U.S. within the London NYC and London NY properties. They will provide the perfect setting for what I plan to create there.”
On a moment’s notice, Quintessentially, the elite global personal concierge service, will provide hotel guests access to the seemingly inaccessible. Whether tickets to the city’s most sought-after shows and concerts, reservations at the hottest restaurants, or VIP treatment at the newest nightclubs, Quintessentially will satisfy the whims of the London NYC and the London LA guests, allowing them to experience the best each city has to offer.
Further enhancing the guest experience will be the addition of the Golden Door Spa in the London LA. The archetype against which all other spa experiences are judged, The Golden Door will revitalize even the most weary traveller with a selection of massages, therapeutic baths, and treatments. The spa will open upon the hotel’s debut as the London LA in Spring 2007. The Golden Door Spa brand, including the flagship spa in Escondido, CA and three spas located in LXR resorts, is also owned by LXR Luxury Resorts.
ABOUT LXR LUXURY RESORTS:
Susan J. Weingram
|Also See:||Blackstone Real Estate Advisors Combines 14 Wyndham Properties with Seven Other Owned Hotels to Form the LXR Luxury Resorts Brand / August 2005|
|The Rihga Royal Now Operating as an Independent Hotel, Ends Affiliation with the J.W. Marriott Hotel Brand / June 2005|
|Thayer Lodging Group Closes $135 Million in Financing for Purchase of RIHGA Royal Hotel New York; Plans to re-brand as a JW Marriott / Mar 2001|