Situated in the very best locations of their respective cities, both all-suite hotels will undergo complete transformations, including a change of name, new interior architecture and design, and the addition of high-end restaurants.  To assist in the spectacular metamorphosis of these two properties, LXR Luxury Resorts has engaged a veritable �dream team� of talent. Renowned British designer David Collins will completely transform the interiors of all guest rooms and public spaces, acclaimed chef Gordon Ramsay will open his first U.S. restaurants in both locations, and luxury bath purveyor Waterworks has created, in collaboration with Collins, complete Waterworks bathroom environments in each suite. 
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Bel Age - Rihga Royal Hotel

The refurbishment of both hotels will be conducted in stages so as to minimize disturbance to guests and both properties will remain open throughout the transformation. The London NYC will officially debut in Fall 2006 and the London LA will open in Spring 2007.  Substantial service upgrades to both properties will include a partnership with Quintessentially, an elite global concierge service to handle all guest requests, and the opening of a Golden Door Spa in the London LA. Accentuating the new look of the properties, the London NYC and the London LA will also undergo a complete repositioning, redefining the very concept of the luxury hotel experience. Speaking directly to those who demand the very highest standards of excellence yet who shun pomp and pretense, both hotels will offer an �unencumbered� sense of luxury with casual ease and intuitive yet unobtrusive service designed to engage both the discriminating business and leisure traveler.  �The London NYC and the London LA will create a new standard for modern luxury,� said Jean-Jacques Pergant, Co-President, LXR Luxury Resorts, �Today�s premier hotel experience must provide the very finest location, amenities and experience in a way that is luxurious yet not overwhelming, and service that is warm and intuitive yet not overbearing.  The team we are so privileged to work with to reinvent these hotels truly has embraced these ideals and is creating for our guests what we know will be a most unforgettable experience.� David Collins, internationally recognized for designs that blend a unique amalgamation of the decorative and the architectural, has sought to rethink the entire look of the existing hotels to transform them into the London NYC and London LA, creating an environment that reflects the premier service and the unique DNA of what will become the London brand.  �For the new designs of these properties, we have reinvented the existing architecture of the rooms to create a certain Anglo-European attitude,� said Mr. Collins.  �Everything from the furniture to the lighting will create an entirely new spin on the hotels, and we feel that we have created a design for each that speaks to the ultimate wish list of the very discerning traveller.�

An incredibly exciting culinary component to both The London NYC and the London LA will be the addition of three Gordon Ramsay restaurants.  One of the U.K.�s only chefs to receive three stars from the prestigious Michelin Guide, Mr. Ramsay will open his first U.S. restaurants at these properties, with one restaurant and bar in the London NYC, and two within the London LA. 

The New York restaurant will offer a fine dining experience, akin in concept to his celebrated three-Michelin-star restaurant in London�s Chelsea, with a more relaxed menu in the adjacent bar area along the lines of Ramsay�s recently opened �Maze� in London, where patrons construct their own tasting menus, choosing several small dishes according to appetite.  In Los Angeles, Ramsay will open two restaurants, the concept for which has not yet been finalized.  Commented Ramsay, �I am incredibly excited to debut my first restaurants in the U.S. within the London NYC and London NY properties.  They will provide the perfect setting for what I plan to create there.� 

On a moment�s notice, Quintessentially, the elite global personal concierge service, will provide hotel guests access to the seemingly inaccessible. Whether tickets to the city�s most sought-after  shows and concerts, reservations at the hottest restaurants, or VIP treatment at the newest nightclubs, Quintessentially will satisfy the whims of the London NYC and the London LA guests, allowing them to experience the best each city has to offer. 

Further enhancing the guest experience will be the addition of the Golden Door Spa in the London LA. The archetype against which all other spa experiences are judged, The Golden Door will revitalize even the most weary traveller with a selection of massages, therapeutic baths, and treatments.  The spa will open upon the hotel�s debut as the London LA in Spring 2007.  The Golden Door Spa brand, including the flagship spa in Escondido, CA and three spas located in LXR resorts, is also owned by LXR Luxury Resorts.

ABOUT LXR LUXURY RESORTS:
LXR Luxury Resorts, http://www.LuxuryResorts.com, is a portfolio of 23 independent properties dedicated to creating an experience of luxury, a sense of ease and endless pleasure. LXR resorts are distinguished by a style and spirit that captures the unique qualities of their setting, whether the urban chic of a city like New York or the beauty and charm of an island like Puerto Rico. All LXR Luxury Resorts offer elegant surroundings, attentive service, guest privileges at private golf clubs and rejuvenating spa programs. LXR Luxury Resorts are located throughout the United States and Hawaii as well as in Puerto Rico, Jamaica, and London.  LXR also owns the renowned Golden Door Spa brand and its four spas in the U.S.

Susan J. Weingram
Susan Magrino Agency
641 Lexington Avenue, 28th Floor
New York, NY 10022
w: 212-957-3005
e: [email protected]

http://www.LuxuryResorts.com
http://www.TheLondon.com