Hotel Online  Special Report

. Speeds Up Market Penetration
by Connecting to RateTiger
., a new type of 3rd party distributor, chooses RateTiger by eRevMax as
first partner for a connection between the marketing platform and
the channel management tools from RateTiger. 

November 2005 - recently launched with a different distribution model than most Internet providers. They are a 3rd party distributor, however, contrary to most of their competitors, they also allow their consumers to go from their website directly to the chain website, and they give out the complete hotel contact information to the customers on their site. On top of that they work on low fixed monthly fees in stead of commissions per booking.

When launching their services for hotels six months ago, one of the first steps they made was to allow RateTiger to build an XML connection to their extranet. “For us this seemed the best move to ensure that our rates and availability are always up to date. Especially when penetrating a market, hotels are not easily convinced to close a contract with yet another distributor of their rooms. Many hotels simply can’t handle managing more extranets in their operations. On top of that even if they do have the time, we know that our extranet will not always be updated first” according Erik Baumann, Director of 

“To overcome these challenges we started working with RateTiger. Our rates and allotments are always updated by hotels that work with RateTiger, together with all other channels. On top of that contracting became a lot easier then we expected. Naturally for the hotels that work with RateTiger there is no additional operational task when starting to work with us, however RateTiger also has a solid reputation in the market and they actually bring us leads as well that allow us to penetrate the market at high speed” Erik Baumann added.

Commenting on their relationship, Remko West of eRevMax mentioned that ”Hotels are being confronted with new opportunities in Internet distribution. They are thinking about distribution costs and stepped into this mindset with an attractive model, which they launched in the Benelux to start with. The model is inexpensive and the marketing that does can actually be converted into direct marketing as traffic to the hotels’ own site is being allowed. “

“I feel our cooperation works two ways. Naturally providers have an advantage when they can count on always having competitive rates, that are always updated and that contracting hotels becomes somewhat easier. On the other side, the more providers we work with, the more attractive our system becomes for hotels to buy. Therefore our relationship with providers is extremely valuable to us. We can support each others growth” said Remko West.



Remko West
phone: +32 (0)473 293 572

Erik Baumann
phone: +31 (0)20 531 3333

Also See: Jolly Hotels Implements RateTiger Channel Management and Rate Shopping Solutions / October 2005
ECommerce Consultants Aust Pty Ltd. and eRevMax Choose to Work Together in the Asia Pacific Region / October 2005
Barcelona Hotels Use RateTiger to Manage 3rd party Websites / October 2005
Lucien Barrière Group Chooses RateTiger to Manage 3rd Party Websites / September 2005
Channel Management - Controlling eCommerce Distribution / August 2005
How to Implement Rate Parity / August 2005
Spanish Hotel Chains Set-out Internet Distribution Strategy / June 2005
How to Increase Your Hotel's Internet Revenue / May 2005
TOP INTERNATIONAL Hotels and TOP City&CountryLine Hotels Choose RateTiger for its Hotels to Manage Extranet Websites / May 2005
Best Western GB Recommends RATE TIGER Online Distribution Management Tool to Member Hotels / December 2004
Italian Hotel Chain Starhotels Makes Strategic Decision On How to Manage Online Distribution Channels / October 2004
Park Plaza Hotel Europe Makes Strategic Decision on Managing e-commerce Distribution, Using RateTiger / September 2004

To search Hotel Online data base of News and Trends Go to Hotel.Online Search

Home | Welcome! | Hospitality News | Classifieds | Catalogs & Pricing | Viewpoint Forum | Ideas/Trends
Please contact Hotel.Online with your comments and suggestions.