RGH Hospitality Marketing’s Private Meetings Summit
Barbara, Calif. – RGH Hospitality Marketing notes that more than $5 million
in meeting and incentive business has been booked since last week’s Private
Meetings Summit at the Greenbrier in White Sulfur Springs, W.Va. The three-day
event united top meeting and incentive planners with key decision-makers
from some of the world’s best hotels and resorts, all of whom had the common
goal of booking group business. RGH expects bookings will exceed $100 million
as a direct result of its Summit.
The Summit’s innovative one-on-one sessions create an exclusive business environment, ultimately leading to confirmed business between the attending planners and hoteliers. This unique format met the specific needs of all parties last week by giving 158 hand-picked planners direct access to 74 representatives from some of the world’s most sought-after properties.
“Last week’s Summit at the Greenbrier exceeded our goals for overall attendance and business generation,” says RGH President Kelly Foy. “I’m confident hoteliers and meeting planners alike walked away not only achieving, but surpassing their goals.”
Daniel J. Lough, a conference planner for the United Transportation Union, was highly impressed by the event. “I don’t know of any other opportunity in the industry offering the ability to cover so much ground in such a short amount of time that efficiently,” he says.
Joe DeMille, Director of Sales & Marketing for the Westin Diplomat Resort & Spa in Hollywood, Fla., attended as well. “In the first day alone,” he says, “I met with planners who have more than $1.5 million in potential new business ideally suited for us.”
The next Private Meetings Summit is set for June 25-28, 2006, at the JW Marriott in Cancun, Mexico. For more information, contact Ryan Buzzard, Managing Director, at 805-745-7144 or firstname.lastname@example.org. RGH Hospitality Marketing is headquartered in Santa Barbara, Calif., with additional offices in Europe, Mexico and Florida. RGH, a leader in the luxury hotel and resort industry, offers an array of print, event, multimedia and online marketing services and products.
|Also See:||New Owner of Resorts & Great Hotels Creates RGH Hospitality Marketing / January 2005|