Hotel Online  Special Report


Wesley Hotel Group Converting eleven-story Nashville
Office Tower to a 146-room Hotel Indigo


ATLANTA (Nov. 8, 2005) – InterContinental Hotels Group [LON: IHG, NYSE: IHG (ADRs)] (IHG) will open its seventh Hotel Indigo in fall 2006 in Nashville, Tenn.
This former eleven-story office tower will be owned by Wesley Hotel Group, LLC and managed by Wesley Hotels & Resorts, under a license agreement with a company in the InterContinental Hotels Group.  The 120,000 sq.-ft. property will be conveniently located just one mile from downtown Nashville and a few blocks from popular Music Row.
A brand developed primarily for conversions, Hotel Indigo is designed to rejuvenate properties that aren’t reaching their full potential, but are poised for success post conversion.  
“We’re pleased to announce that work has begun to convert this former office tower into a Hotel Indigo, in one of the nation’s most popular tourist and business destinations,” said Jim Anhut, senior vice president, Brand Development, the Americas, InterContinental Hotels Group. “The Wesley Hotel Group’s ‘service first’ approach to business will help to create a superior hospitality experience for travelers seeking a unique hotel stay in Nashville,” said Anhut.
As a lifestyle boutique hotel, Hotel Indigo is designed to deliver superb service in a unique and intimate atmosphere.  The staff is trained to provide personalized service and anticipate guests' needs rather than simply responding.  
“We believe Nashville is a good fit for a lifestyle boutique hotel as unique as Hotel Indigo," said Wayne W. McAteer, Chairman and CEO for Wesley Hotel Group. As key developers of Hotel Indigo hotels, we are proud to introduce this exciting concept to Nashville and believe once completed it will quickly become a centerpiece of the community," he said.
Hotel Indigo addresses the desires of style-conscious guests who are seeking experience and quality over pure mundane functionality when traveling for business or pleasure.  The soul of the retail-inspired hotel concept is renewal – thoughtful changes that are made throughout the year to keep the hotel fresh, similar to the way retailers change their window displays. Hotel Indigo Nashville will house 146 guestrooms which will feature renewable elements such as vivid murals, area rugs, plush duvets and slip covers that will change periodically.  Public spaces will be transformed seasonally through changing artwork, music, flora, murals and directional signage.  The hotel will also feature an extraordinary 3,000 sq.-ft. penthouse suite. The suite will boast a balcony, fully equipped kitchen, great room, two bedrooms and two and a half bath.  
The Hotel Indigo Nashville will feature signature design elements such as: oversized lobby chairs, which create a personal work or dining space within the public areas of the hotel; cozy, airy and inviting guestrooms with plush bedding, hardwood flooring and spa-style showers; a “phi”tness studio with cardio equipment and free weights.  The hotel will offer complimentary wireless access in all guestrooms and public spaces as well as more than 3,000 sq.-ft. of function space.  
The hotel’s bistro-style restaurant, The Golden Bean, will offer seasonal, health-conscious fare and Starbucks coffee. The evening menu includes fresh salads, pizzettas, Panini sandwiches, and other trend forward entrees. Food is prepared quickly for the time-conscious traveler who wishes to eat in their room or relax in one of the hotel’s signature oversized lobby chairs. 
Hotel Indigo Nashville will be located at 1717 West End Ave, close to the Country Music Hall of Fame and the Tennessee State Capitol.  
With Hotel Indigo’s phenomenal reception, it is primed for continued expansion in the United States. The first Hotel Indigo opened in Atlanta in October 2004, and a second location recently opened in Chicago’s historic Gold Coast neighborhood in May.  Future sites of Hotel Indigo hotels include Chicago-Palatine and Knoxville, Tenn. and Dallas, TX.  For more information on Hotel Indigo, or to make reservations, please visit
About Wesley Hotel Group, LLC
Atlanta-based Wesley has over 100 years of combined leadership experience in developmental and operational services central to the success of hotels, destination spa, golf and conference resorts, boutique inns, condo-hotels and timeshare resorts, fractional and vacations both domestic and international. Wesley Hotel Group, LLC acquires, operates, and develops for joint venture, private client group, financial and life insurance institutions, pension funds, and real estate investment trusts. For more information, visit or contact Richard E. Goodrum, Senior Vice President at (404) 512-4709.
About Hotel Indigo
The newest member of the InterContinental Hotels Group family, Hotel Indigo has defined a new category of hotels and is first to market with a product and service model that addresses the needs of consumers who are “trading up” to affordable luxury and service, but still seek value and style.  Following a retail-inspired design and service concept, Hotel Indigo seeks to revolutionize the travel and hospitality industry by creating a new segment of hotels that are totally focused on the customer and helping guests create an experience in an environment suited to their own lifestyle. Based on the timeless beauty found in nature and realized through the Golden Mean (also known as the Fibonacci series or Phi), the design and décor of Hotel Indigo creates a warm welcoming environment that for guests.  From the nautilus shell logo – a symbol of perfect proportion and natural beauty – to the deliberate design of the lobby chairs and guest room furnishings, the architectural concept creates a relaxing atmosphere of order and balance.

Caroline Counihan

Also See: InterContinental Hotels Group Opens Second Hotel Indigo - Chicago-Gold Coast / May 2005
Intercontinental Hotels Group Embarks on Seventh Brand; The Hotel Indigo (TM) Brand Created Primarily for Conversions / April 2004

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