Hotel Online  Special Report

 Harrah's Atlantic City May Receive $550 million Upgrade, 
Centerpiece of the Expansion a 964-room Hotel Tower
LAS VEGAS - Nov. 17, 2005 -- Continuing its commitment to the providing the very best in branded entertainment to its guests, Harrah's Entertainment, Inc. (NYSE:HET) today announced plans for a $550 million upgrade and expansion of Harrah's Atlantic City.

Pending receipt of required approvals, Harrah's plans to build a 172,000-square-foot retail and entertainment complex, featuring numerous amenities designed to provide the ultimate in comfort and excitement to Harrah's customers, including a Red Door spa with 22 treatment rooms, an ultra-lounge nightclub, an indoor pool and entertainment complex, a new Diamond Lounge, new retail stores, a 650-seat buffet and a 500-seat coffee shop. Harrah's Atlantic City's existing buffet will be converted into additional gaming space, adding 400 slot machines and 20 table games.

The centerpiece of the expansion will be a 964-room hotel tower, featuring 13 super-suites and 183 suites. When complete, the new tower will boost Harrah's Atlantic City's hotel capacity by nearly 60 percent.

The entertainment and retail center is expected to open by the end of 2006, while the new hotel tower is slated for completion in the second quarter of 2008.

"This ambitious expansion will make Harrah's Atlantic City a more inviting casino destination than ever," said Carlos Tolosa, Harrah's Eastern Division president. "And, the new tower will allow us to capture more of the tremendous unmet demand for Atlantic City hotel rooms. There are few markets that have historically been as attractive, stable and business-friendly as New Jersey, and we're pleased to make this sizable investment in the future of Atlantic City. We hope New Jersey stays focused on creating a business environment that encourages this type of growth, investment and job creation."

Harrah's Entertainment, Inc. is the world's largest provider of branded casino entertainment. Since its beginning in Reno, Nevada 68 years ago, Harrah's has grown through development of new properties, expansions and acquisitions. Harrah's Entertainment is focused on building loyalty and value with its customers through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership.


Harrah's Entertainment, Inc., Las Vegas
Alberto Lopez, 702-407-6344

Also See:


To search Hotel Online data base of News and Trends Go to Hotel.Online Search

Home | Welcome! | Hospitality News | Classifieds | Catalogs & Pricing | Viewpoint Forum | Ideas/Trends
Please contact Hotel.Online with your comments and suggestions.