Hotel Online  Special Report


 The 5th Travel Internet Marketing Strategy Conference Will Delve
into Emerging Trends in Internet Marketing; Agenda Set
Held in Conjunction with HEDNA 2005
MCLEAN, VA (Nov. 14, 2005) – The 5th Travel Internet Marketing Strategy Conference presented by the Hospitality Sales & Marketing Association International (HSMAI) will delve into “Emerging Trends in Internet Marketing,” as expert speakers and panelists gather in San Francisco, CA, at the Sir Francis Drake Hotel on Wednesday, Dec. 7, 2005. 
Timed in conjunction with HEDNA 2005, the Travel Internet Marketing Strategy Conference will focus on hot topics such as global trends, threats to your e-business, digital marketing to consumers, and privacy vs. measurement.  
“The power and influence of the Internet is taking the industry by storm, and every sales and marketer in travel and hospitality should know how to use it effectively to build your business and protect the brand,” states Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI. 
“To fully leverage the power of the Internet in today’s global environment, online marketers need to do more than understand the techniques that drive bookings, such as search engines, but more importantly, identify ways to protect the brand,” states Jens Thraenhart, executive director, marketing strategy & CRM, Canadian Tourism Commission, and chair of the HSMAI Travel Internet Marketing Organization (TIMO).  “Conference attendees will get an understanding of the emerging trends and technologies that can make one vulnerable to Internet-related opportunities and threats, as well as effect consumer buying behaviors in different regions of the world.” 
The agenda is as follows: 
8:00am:                        Continental breakfast
8:30-8:45am:                Welcome and Introductions
8:45-9:45am:                Opening Keynote: Gary Stein, senior analyst, Jupiter on Effective Internet Marketing in a Global Market Place 
9:45-10:00am:              Break & Supplier Showcase
10:00-11:30am:            Session 1: Emerging Threats and Protecting Your e-Business / Speaker & Moderator: Panos Anastassiadis, CEO, Cyveillance.   Panelist: Robert C. Boxberger, executive vice president of risk  operations, Washington Mutual Card Services and Tom Vadnais,  senior vice president, Commission Junction and Mediaplex   
The Internet has been embraced by consumers and businesses alike.  Consumer confidence is attacked from all sides in the online environment: hijacked brands, competitors diverting traffic, activists planning attacks and customers’ data being stolen and misused.  Consumer perception will likely drive companies to quickly adopt advanced solutions or risk losing existing and potential customers, revenue streams and brand reputation.  Optimizing your presence online goes beyond capturing Web traffic.  This session will address ongoing and emerging risks to consumer confidence in today’s global hospitality environment: the various ways they manifest themselves online, their impact, and what to do about them.

11:30am-1:15pm:         Networking lunch at roundtables 
1:30-2:45pm:               Session 2: Consumers Have it All: The Latest in Effective Digital Marketing Techniques

Speaker: Geoff Ramsey, CEO, eMarketer / Consumers today are armed with iPods, TiVo machines, Blackberries, search engines, broadband connections and other digital technologies, and they have gained unprecedented control over their media, content and purchasing options.  As a result, marketers are facing an increasingly complex web of challenges.  This session will cut through the hype, misinformation and contradictory research data to provide a clear picture of how digital advertising and marketing techniques can help you achieve your objectives in unique and powerful ways. 
2:45-3:00pm:                Break & Supplier Showcase
3:00-4:30pm:                Closing Keynote: Nick Nyhan, president, Dynamic Logic on Metrics vs. Privacy: The Safecount Initiative

Advertisers are increasingly using the digital media landscape to find, engage and measure consumers.  While advertisers talk about engagement and accountability, consumers are talking about identity theft, spyware, and fear.  Where is the middle ground?  We look at the debate over cookies, which touch on many of these issues in order to examine a larger question: Are marketers facing a digital arms race with consumers long term?
4:30-5:30pm:                Networking Reception
The cost to attend the Travel Internet Marketing Strategy Conference is $195 for HSMAI members and $350 for non-members, which includes a one-year HSMAI membership.
Sponsors of the 5th Travel Internet Marketing Strategy Conference include American Express, Cyveillance, Inc., eMarketer, Expedia, Inc., HSMAI University, Real Magnet and TIG Global.  For information on sponsorships, please contact Melanie Penoyar at (703) 610-9024 or 
HSMAI is an organization of sales and marketing professionals representing all segments of the hospitality industry.  With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry, and bringing together customers and members at 15 annual events. Founded in 1927, HSMAI is an individual membership organization comprising of nearly 7,000 members worldwide, with 38 chapters in the Americas region.


Hospitality Sales & Marketing Association International, 
8201 Greensboro Drive, Suite 300, 
McLean, VA 22102, 
phone: (703) 610-9024

Also See: HSMAI Hotel Internet Marketing Strategy Conference Report; Keyword Bidding, Pop Ups, Pop Unders, Domain Name Piracy / January 2004
Executives at HSMAI Hotel Internet Marketing Strategy Conference Urge Partnerships Between Hoteliers and Third Party Intermediaries, Search Engines; Support Best Price Guarantees on Brand Web Sites / April 2004

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