Each day, Travelocity searches thousands of flights to identify low fares.  Travelocity�s new RSS feed will ensure that when Travelocity finds a low fare to a subscriber�s favorite destination, an alert is communicated to that subscriber through their RSS news reader of choice (i.e., My Yahoo!, My MSN, NewsGator, Pluck, etc.).  Subscribers simply create a personalized RSS feed by selecting their own customized list of preferred destinations or choosing from Travelocity�s recommended destinations by trip type.  As subscribers review their daily RSS reader, Travelocity�s feed will provide customized travel information, news on discounted fares, and special offers.  When they�re ready to check availability for a flight, one click takes them directly to Travelocity.

�We view this application and launch as a significant consumer benefit and major component of our CRM strategy,� said Laura Johnston, Vice President CRM/Loyalty for Travelocity.  �Leveraging RSS technology, Travelocity can effectively deliver our most compelling offers to subscribers according to their unique needs and criteria; and based on beta testing, customers are responding in an extremely positive manner.� 

Felix Laboy, founder, president and chief executive officer, E-site Marketing, noted �Working together, E-site Marketing and Travelocity have combined the power of RSS technology and Travelocity�s compelling content to enhance customer communication and directly impact the sales and marketing process via highly-targeted messages. We are confident this will lead to stronger customer loyalty and ultimately increased revenues.� 

To subscribe to Travelocity�s new RSS feed visit http://rss.travelocity.com and follow the simple steps outlined to create a personalized RSS feed. Subscribers may set up as many feeds as desired.

RSS technology is fast becoming a major online marketing strategy, and E-site Marketing is currently working with multiple hospitality and tourism clients to integrate RSS applications as part of their global marketing efforts.  To learn more about how RSS can be applied to market your hospitality or tourism business contact E-site Marketing.

About E-site Marketing
E-site Marketing, located in Bethesda, MD, specializes in creating Internet marketing solutions and Web sites exclusively for the hospitality industry.  The company�s unique approach to building successful online marketing programs combines hospitality expertise, innovative Internet marketing techniques and an emphasis on return on investment.  Customers include world-class hotels, resorts and destinations in the U.S., Canada, Europe, Mexico and the Caribbean.  For more information on E-site Marketing and its products and services, please call 301-986-9566 ext. 11, e-mail [email protected] or visit our website www.esitemarketing.com.

About Travelocity
Travelocity® is committed to being the traveler�s champion � before, during and after the trip and works hand-in-hand with the world�s most reputable travel providers so that everything about a customer�s booking will be right. And if it�s not, Travelocity guarantees that it will work with its partners to make it right, right away.  This customer-driven focus, backed by live 24/7 phone support, great prices and powerful shopping technology has made Travelocity the fifth largest travel agency in the U.S. � booking $4.9 billion in travel in 2004.  Based in Southlake, Texas, Travelocity also owns and operates Travelocity BusinessSM, and lastminute.com, a leader in European online travel. Travelocity is owned by Sabre Holdings Corporation (NYSE: TSG), a world leader in travel commerce.

About RSS Technology
RSS technology is a format that websites and blogs can utilize to effectively syndicate content. RSS enables the announcement and promotion of updates to website content by dynamically creating a "feed" that can be pushed to RSS readers such as My Yahoo!, Bloglines or NewsGator.  This technology allows marketers to deliver frequently updated content and information to targeted customers who subscribe to receive these feeds.