Hotel Online  Special Report
Web Marketing Association Awards Blue Square Studios
for its Excellence in Hospitality E-Marketing
Scottsdale AZ (November 16, 2005) -- Blue Square Studios ( has been recognized again for developing exceptional e-marketing solutions for the hospitality industry.  The Web Marketing Association awarded its “Outstanding Website WebAward” in the Hotel and Lodging category for the Portola Plaza Hotel site,

A second award – the “Standard of Excellence Web Award” was also presented to Blue Square Studios for their “Flavors of Hilton” extranet for the Hilton Hotels Food & Beverage Division in the Extranet category. 

According to the Web Marketing Association, the winners of its ninth annual WebAward Competition for Web site development competed with more than 2,000 sites from 33 countries during this year's competition. Entries were judged on design, copy writing, innovation, content, interactivity, navigation, and use of technology.

“Blue Square Studios has helped The Portola Plaza Hotel produce significant e-commerce results thanks to initiatives such as the new website we began last year when we decided to move the property from a major brand to independence,” said Wade Bryant, the Director of Sales & Marketing at The Portola Plaza Hotel. ”We congratulate the Blue Square Studios team on the WebAward and this well-deserved recognition. We've been celebrating the results of their e-commerce guidance all year by maintaining occupancy and driving higher average rates.”

“On behalf of Hilton Hotels Corporation it is with tremendous pride that we congratulate Blue Square Studios on the well-deserved recognition of the Standard of Excellence WebAward ,” said Paul Keeler, Hilton Hotels Vice President of Food & Beverage. “Blue Square Studios is an extremely valuable member of the Hilton Food & Beverage Team and has kept Hilton’s Food & Beverage division on the forefront of technology. The Flavors of Hilton extranet is an ongoing result of Blue Square Studios' cutting edge expertise, creativity and commitment to excellence. The extranet provides hundreds of Hilton Family of Branded Hotels the ability to access an extensive library of recipes, develop group email proposals, enlist in extensive training, develop and print dynamic menus in real time and review new initiatives, best practices and standard operating procedures.”

“Blue Square Studios has created a reputation in the industry for delivering revenue-generating Web sites and extranets for clients of all sizes by combining the functionality of our proprietary Hospitality Toolkit, custom development and e-marketing services,” said Shane Ettestad, President & CEO of Blue Square Studios.  ”We know from experience that hospitality clients rely heavily on their technical vendors as partners and our clients tell us how much they value Blue Square Studios.  But it is also very gratifying when our peers in the web marketing industry single us out for the excellence of the work we do.” 

About Blue Square Studios: 
Blue Square Studios ( is a leading provider of Web-based business solutions for the hospitality industry. By combining its Hospitality Toolkit with their award-winning designs, Blue Square Studios delivers revenue-generating Web sites and extranets for clients of all sizes.  Blue Square Studios clients include Hostmark Hospitality Group, Hilton Hotels Corporation, Enchantment Resort and Woodfin Suite Hotels. 


Stephanie Seacord
Leading Edge
135 Piscassic Road (Box 960)
Newfields NH 03856
T: 603-772-1835
F: 603-772-7066

Also See: Blue Square Studios Helps Dream Catcher Retreats, A Destination Club, Convert and Retain Members Utilizing the Hospitality Toolkit / October 2005
Blue Square Studios Names Eric Chapman VP of Sales / October 2005
Portola Plaza Hotel Experiences Rapid ROI with Blue Square Studios' Hospitality Toolkit and e-Marketing Services / June 2005
Blue Square Studios Partners with Specialized Providers to Enrich Hospitality Toolkit with Destination Content, Spa Booking Engine and On-line F&B Service / June 2005
Blue Square Studio Launches 2.2 Version of Rebranded “Hospitality Toolkit” at HITEC 2005 / May 2005
Hospitality eBusiness Strategies and Blue Square Studios Roll Out Internet Marketing Investment Survey for Hoteliers; Strategy to Develop ROI Benchmarks for Competitive Internet Marketing Investments / October 2004
Blue Square Studios Implements Custom Technology Solutions for Hilton Hotels' Food & Beverage Operations / June 2004
Four Vendors Demonstrate Live, Fully Automated Supply System to Distribution Channel Integration at HITEC / June 2004
Hostmark Hospitality Group Selects Hotel Site ToolkitTM and Starts by Launching the Edgy, New Amalfi Hotel Chicago / December 2003
Blue Square Studios Hotel Site Toolkit Selected as Core Internet Technology for LAuberge de Sedona / Sept 2003

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