|ATLANTA, November 22, 2005 – Softscribe Inc., a technology public relations
firm focused on driving sales for companies targeting the US government,
healthcare and hospitality markets, today announced a new
online PR product to fuel
clients’ sales growth and leverage their marketing investments.
Softscribe also launched its new website today at http://www.softscribeinc.com
to introduce the offering.
website traffic. Aptech is the foremost provider of business intelligence,
enterprise planning, financial, and operational software and services for
the hospitality industry. In addition to the customer story program,
Aptech also uses Softscribe’s new KeywordCapital product and its optimized
website writing program.
|The new signature service, KeywordCapitalSM
keyword phrase research, will be used by clients who want to draw more
qualified prospects to their websites by making their technology
public relations writing and websites more attractive to search engines.
Keywords or phrases relate to a particular topic; sales prospects often
type them into search engine browsers during the early stages of the technology
buying cycle. Softscribe’s KeywordCapitalSM
service develops a list of keyword phrases - based on competitiveness,
popularity and relevance - for which the largest numbers of people are
“Clients were asking, ‘How can more prospects find our company on the
Internet?” said Michael B. Squires, president of Softscribe Inc.
“During the past year, Softscribe has been aggressively learning how to
apply the principles of Search Engine Marketing to online PR. One
effective way is to use relevant keyword phrases in public relations writing
and on websites. You may think you know the words that describe what
you are selling, but are they the same words your sales prospects are using
to find you on the Internet? The research that goes into our KeywordCapital
product ensures they are the same.”
Jay Troutman, president of Aptech
Computer Systems, said, “We told Softscribe that if they were not exploring
Internet-based lead generation they ought to be, and were pleased to see
they anticipated our needs.” Aptech engaged Softscribe to implement
a long-term customer
story PR program in 2001 that resulted in boosted qualified inbound
sales leads and a 30% increase in
Julie Keyser-Squires, APR,
and Michael Squires
Squires explained KeywordCapital may be integrated with the customer
story program. He highlighted three other Softscribe clients that
have successfully deployed Softscribe’s customer story campaign to:
New website homepage features clients’ breaking news
Grow from a legacy company to a digital-age success story and acquisition
Accelerate growth from a product start-up mode to being acquired for $30
Drive 24% growth increase.
Softscribe’s new website homepage will post breaking client news for
greater reach across Web channels. “Fresh content causes a chain
reaction on the Internet that pulls search engines to your site, “ said
Squires, who recommends companies post fresh content weekly, if possible,
through blogs, thought leadership columns or by repurposing press releases
and Webinar content.
The following best-in-class companies created Softscribe’s new website:
For more information on KeywordCapital or to register for a marketing analysis,
please visit www.softscribeinc.com
or contact Julie Keyser-Squires at firstname.lastname@example.org,
About Softscribe Inc.
Founded in 1999, Softscribe Inc. practices true public relations, not
just publicity, to help technology companies targeting the US government,
healthcare and hospitality industries drive product sales and solidify
their brands. The company does this through a blend of traditional one-to-one-marketing
public relations and imaginative Search Marketing with an emphasis on media
and influencer relationships, writing and a focus on messaging strategy.
Softscribe is honored to be chosen by Aptech Computer Systems, Inc., Gold
Key Solutions, LodgeNet, NORTHWIND, Manugistics, Vantis International Corporation,
SECURE-RES, Troux Technologies, ZDirect and many other leading technology
companies. For more information please visit www.softscribeinc.com.