Hotel Online  Special Report


 PROS Joins the Hotel Electronic Distribution Network Association
HOUSTON, Texas—(December 1, 2005) – PROS, the world’s leader in pricing and revenue optimization science and software, has joined the Hotel Electronic Distribution Network Association (HEDNA) as an Allied member.  As a Allied  member, PROS looks forward to becoming actively involved with HEDNA as both an attendee of the HEDNA conference in San Francisco on December 4-6, 2005, and as a sponsor of the Allied Member reception conference. 

PROS is also a strong advocate of HEDNA’s mission to increase hotel industry revenues and profitability from electronic distribution channels and to be the foremost travel industry association advancing hotel electronic distribution by optimizing current technology, education, open exchange among members, and influencing development of current and emerging electronic distribution channels.

Through this membership, PROS is continuing to build on its 20 year history in travel and transportation.  PROS provides state of the art science based revenue management solutions to the hotel industry.  According to John Riddell, PROS Senior VP of Pricing Solutions and Senior Research Scientist, “PROS is excited to be contributing to the development of standards for electronic distribution in the hotel industry, and looks forward to our partnership with HEDNA.” 


The Hotel Electronic Distribution Network Association (HEDNA) is a not-for-profit trade association whose worldwide membership includes over 200 of the most influential companies in the hotel distribution industry.  All of HEDNA’s activities are intended to stimulate hotel bookings through the use of Global Distribution Systems (GDSs), the Internet and other electronic means.

About PROS 

PROS is the world’s leader in pricing and revenue optimization solutions and the pioneer and dominant provider of revenue optimization to the travel and transportation industry.  PROS is the world’s leader in pricing and revenue optimization solutions with over 250 deployed solutions across 12 major industries, optimizing millions of pricing decisions every day.  PROS has more than 110 clients in 39 countries.  PROS’ clients include 17 of the top 25 carriers in the airline industry. 

The PROS mission is to maximize the revenue of each client using PROS’ world-leading revenue optimization science, enterprise profit optimization, and pricing optimization solutions.  PROS’ clients report annual incremental revenue increases of 6-8% as a result of demand forecasting and revenue optimization.  PROS’ solutions forecast demand, optimize inventory, and provide dynamic pricing optimization to maximize revenue.

Founded in 1985 in Houston, Texas, PROS has 27 straight quarters of profitability, in large part due to the intellectual capital of its staff.  Over 100 of PROS professional staff have advanced degrees including 22 Ph.D.s., and the staff speaks a cumulative total of 26 languages. 

To learn more about pricing and revenue management, go to or to register for the PROS annual conference which will be held March 5-8, 2006, in Houston, Texas.  The PROS conference is an event focused on helping executives of Fortune 1000 companies increase profit by learning about best practices for pricing and revenue management. 


Jennifer Erdman
PROS Pricing Solutions

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