| SCOTTSDALE, AZ – Interactive Sites has
become
the first success story for the Google Sitemaps beta project,
reinforcing
itself as a leader in hospitality search engine optimization (SEO)
solutions.
The Google Sitemaps beta project is an experiment designed to aid site owners with tackling two current challenges: keeping Google informed about new web pages or updates, and increasing the coverage of web pages in the Google index. With research from comScore Networks showing that 92% of searchers view search as a relevant tool for planning travel, search engine optimization should be firmly implanted in the marketing mix for any hotel or resort heading into 2006. Lack of a search strategy translates into lost revenue potential. That was Interactive Sites’ primary motivation for engaging with the Google project. Our goals were to ensure that our clients, using the Hands-On™ Web Content Management System (CMS), had every opportunity to keep Google informed of website content changes, which leads to increased exposure opportunities and, hence, revenue generation possibilities. “Our Web CMS has now achieved a new level of SEO friendliness towards Google, which commonly we find is the number one search engine to refer traffic to our clients’ sites. We’re even more pleased that it provides revenue opportunities for our clients” comments James Carr, CTO of Interactive Sites. Interactive Sites / Google success story can be seen at: https://www.google.com/webmasters/sitemaps/stories/success.html. Further information about the Hands-On™
Web CMS
can be found here:
|
