World-Class Designers, a Celebrity Chef and
a Leading Bar & Lounge Operator Come
Together to Transform the Hotel Into One of LA's
Most Vibrant Locales
ANGELES, Sept. 12, 2005 - Sofitel, the prestige brand of Accor hotels,
announced today that the Sofitel Los Angeles will undergo a $35 million
transformation, fusing French sophistication with the energetic pulse of
Sofitel Los Angeles has engaged designers Cheryl Rowley and Yabu Pushelberg,
celebrated chef Kerry Simon and nightlife pioneer Rande Gerber to transform
its flagship southern California property into the epitome of high style,
elegance and luxury that befits both the Sofitel brand and Hollywood itself.
This renovation further strengthens Sofitel's presence within the North
American market, where the brand has 11 properties in key cities such as
New York, Chicago, Miami and Washington, DC.
The work will be complete by spring of 2006 and will reflect the distinctive,
modernist sensibility of the design team of George Yabu and Glenn Pushelberg.
Their redesign will transform all of the Sofitel's public spaces, from
the dramatic two-story lobby, restaurant, bar and pool area to a luxurious
new spa -- LeSpa by Accor Thalassa -- a first for a Sofitel hotel in North
Cheryl Rowley, whose leading design firm has specialized in distinctive
luxury properties for more than two decades, demonstrates her chic, visionary
design in the hotel's 295 rooms. Striking lacquers in cream, cinnabar and
chartreuse with exotic Macassar Ebony and limed white oak finishes add
Hollywood glamour to the posh guestrooms. Seating is upholstered with rich
velvets in a sexy chocolate and blond color palette.
All guestrooms will now feature up-to-the-minute technology, including
32-inch plasma televisions and laptop connections, while bathrooms will
feature oversized enclosed rain showers with Switchlite glass panels, many
with views of the famous Hollywood sign. Suites will include Bose stereo
systems, walk-in closets and large soaking tubs with televisions. Every
room will have a simple-to-operate alarm clock with mp3 player connections.
The alarm clock can only go off once a day, so there is no chance of being
awoken at a time set up by a previous guest.
Every guestroom will also feature MyBed, a new bed concept created
exclusively for Sofitel by Epeda, French makers of high-quality bedding.
MyBed offers layer upon layer of custom-designed comfort: a mattress that
supports every curve of the body, a soft featherbed, plush feather duvet
and fluffy, oversized pillows -- all hypoallergenic.
Another import from overseas is Sofitel Los Angeles' LeSpa, which will
follow in the traditions of Accor Thalassa. Accor Thalassa is known
throughout the world for specializing in seawater-based treatments and
has more than 25 years of experience in the spa industry. Deeply
rooted in French beauty techniques, it will be an oasis of refinement and
tranquility, sending clients into the deepest levels of relaxation and
the highest states of well-being. The spa will consist of eight treatment
rooms and a Turkish Hammam, and its design will integrate the elements
of water and natural light to reflect the feel of Southern California.
Additionally, culinary star Kerry Simon is making his mark in Los Angeles
with the launch of SIMON, his signature restaurant at the Sofitel Los Angeles.
Three years ago, Simon changed the culinary landscape of Las Vegas when
he and his partners opened Simon Kitchen + Bar in the Hard Rock Hotel &
Casino. His innovative approach to classic comfort food quickly became
popular among locals, out-of-towners, and a large celebrity clientele.
Simon's latest venture at the Sofitel Los Angeles will feature a large
outdoor patio with a separate entrance. It is expected to become the city's
preeminent dining destination, appealing to both Angelenos and travelers
Moreover, nightlife entrepreneur Rande Gerber, founder of Midnight
Oil Company and After Midnight Company, and creator of sexy, hip lounges
across the country, will open a new bar and lounge at the Sofitel Los Angeles.
Between the cutting-edge interior design, exclusive clientele and signature
cocktails, he will once again create his trademark ambience -- a hallmark
of all Gerber establishments.
Furthermore, Sofitel Los Angeles will continue its relationship with
Nancy Kennedy and Bobby Strom, two of the most sought-after fitness and
nutrition experts in the country. This husband-and-wife team, who has whipped
countless celebrities into shape, will be in charge of Sofitel's new 24-hour,
state-of- the-art fitness facility, which will be the largest hotel fitness
facility in Los Angeles. Nancy, who has more than 15 years of experience
as a personal trainer, and Bobby, an award-winning body builder and former
New York City cop, will supervise a staff of trainers at the Sofitel, offering
weight loss programs, physical therapy and intensive fitness training.
"With the caliber of talent we've attracted to this project, we are
confident our hotel is poised to become one of LA's most desirable addresses,"
said Brent Martin, general manager of the Sofitel Los Angeles.
There will be no doubt among guests of the new Sofitel Los Angeles
that they are truly ensconced in the heart of Hollywood, where glamour
and style will fuse with all of the latest technological and design innovations
expected by today's demanding traveler, whether they are staying for business
or pleasure. Previous visitors will be dazzled by the new Sofitel Los Angeles,
while new guests will be thrilled they have discovered a hotel they will
return to again and again.
Located on restaurant row and just steps from the Beverly Center, the
Sofitel (8555 Beverly Blvd.) has always been at the epicenter of Los Angeles'
numerous attractions. With many of the world's foremost modernist and avant-garde
design outposts just a stroll away, and more opening every day, guests
will feel that this innovative hotel truly lives up to its locale. And
as always, first-rate shopping, dining and entertainment remain just minutes
Throughout the course of the last few years, Sofitel has become a major
player in the international upper upscale hotel market, with more than
190 properties that bring a unique French "art de vivre" to prime locations
around the world.
Sofitel is now present in all of the major business cities (Paris,
New York, London, Washington, Berlin, Tokyo, Chicago, Bangkok, ... ), all
the leading holiday resorts (Mauritius, Morocco, French West Indies, Indonesia,
Brazil, ... ) and at key international airports.
In 2005, Sofitel will continue its growth with openings in China, Australia,
New Zealand, Fiji Islands, Vietnam, Brazil and Egypt.
With 168,000 people in 140 countries, Accor is the European leader
and one of the world's largest groups in travel, tourism and corporate