Hotel Online  Special Report

SECURE-RES Reservation System For Navy
Lodge (DON) Program Meets With Success


Jacksonville, FL—(September 14, 2005)—Since going live in April, a nationwide web-based reservations system created by SECURE-RES for the Navy Lodge Program has met with tremendous success, resulting in over 1,088 reservations, 3,979 room nights and $367,000 in revenues for participating hoteliers.

The Navy Lodge Program provides accommodations for traveling members of the military, their families and other authorized patrons. The SECURE-RES system is used by the Navy Lodge’s Jacksonville, Florida call-center staffers to secure alternative commercial lodging for travelers when the Navy Lodges are fully booked. This provides convenience for travelers by allowing them to quickly secure accommodations at reduced rates, often ten percent below Navy per-diems. 

“Many of our lodges typically have occupancy rates of over ninety percent during peak season,” said Jerry Harvin, manager of the Navy Lodge Worldwide Central Reservation Center. “So the SECURE-RES system fills an important need in serving our travelers when Navy Lodging is sold out. It’s been a fantastic program, and we’re very pleased with it. Making the transition to the system was very smooth, and our call-center personnel have found it to be extremely user-friendly.”

Joe Hyman, president and CEO of SECURE-RES said, “In working with Navy Lodge management, we identified multiple benefits for all parties involved in the program.  The traveling military will have access to quality accommodations when Lodges are sold out.  Navy Lodge management will have more control with overflow demand.  For hoteliers, the program allows them to control their inventory and rates through a simple-to-use extranet.  They can capitalize on this valuable revenue source without paying GDS fees.  It’s a win-win-win for all involved!”

For more information on the Navy Lodge Program, go to

SECURE-RES is a leading provider of Internet marketing and reservation services to over one thousand hoteliers and property managers. These include custom online reservation systems, website design and development, and Internet marketing services such as search-engine optimization, pay-per-click ad management and email marketing. SECURE-RES was established in 1998, and its headquarters are located at 4237 Salisbury Road, Suite 205, Jacksonville, Florida 32216. 904-389-1130


Suzanne Lee
Marketing Manager
(904)389-1130 x149

Also See: SECURE-RES Appoints Two To Sales-Leadership Team / June 2005
SECURE-RES Helps Pacifica Hotel Company Achieve 120% Revenue Gain / April 2005
SECURE-RES and Navy Lodge Program (Department of the Navy) Agree On a Lodging Reservation System Pilot Program / Februray 2005
SECURE-RES Clients Experience Double-Digit Year-Over-Year Internet Revenue Growth / December 2004

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