(925 Convention Groups) Over the Next 16 Years
|September 27, 2005 - The San Francisco Convention & Visitors Bureau
(SFCVB) has just completed a record-breaking fiscal year (2004/2005) in
which they booked 925 convention groups, representing a total of 2,229,979
hotel room nights over the next 16 years.
The citywide economic impact of these bookings is estimated at $1.4 billion. Another 1,837 groups, representing a potential 5,410,979 room nights, were added on a tentative basis through 2028.
"San Francisco's convention business continues to hold steady providing attendee dollars to the local economy, supporting hotels, restaurants, retail, services and attractions," said Mark Theis, vice president of the SFCVB Convention Division.
John Marks, president and CEO of the SFCVB, reported the following Bureau achievements for the 2004-2005 fiscal year, which ended June 30, 2005:
Hotel guests accounted for 72 percent of dollars spent locally by out-of-town
visitors, although only 38 percent of San Francisco visitors actually stay
in hotels. Visitors also stay with friends and relatives, stay outside
the City limits or come into the City only for the day.
Occupancy in San Francisco hotels was up 2.2 percent for an average of 74.4 percent for January-July and the average daily room rate (ADR) at $151.69 was up 3.5 percent according to PKF Consulting, a worldwide hotel analysis firm.
Founded in 1909, the San Francisco Convention & Visitors Bureau is a private, not-for-profit organization that markets the City as a leisure, convention and business travel destination. With nearly 1,700 member businesses, the SFCVB is the largest membership-based tourism promotion agency in the country. The SFCVB is located at 201 Third St., Suite 900, San Francisco, CA 94103. For more information, call 415-974-6900 or visit www.sfvisitor.org
|Also See:||San Francisco Convention & Visitors Bureau Rebrands itself 'Only in San Francisco.' New Theme Incorporated into Bureauís Marketing Efforts / June 2004|
|San Francisco Convention & Visitors Bureau Appoints 2005-2006 Board of Directors; Rick Swig of RSBA & Associates Installed as Chairman / June 2005|