Hotel Online  Special Report

  The 6th Annual Resort Management Conference Set for
March 19-21, 2006 at the Pinehurst Resort, North Carolina
MCLEAN, VA (Sept. 19, 2005) – Dates are set for the 6th Annual Resort Management Conference, presented by the Hospitality Sales & Marketing Association International (HSMAI), the University of Denver School of Hotel, Restaurant and Tourism Management (HRTM) and the International Resort Managers Association (IRMA) – Mar. 19-21, 2006 at the Pinehurst Resort, North Carolina.

In an intensive two-day period, resort professionals will have the unique opportunity to network, learn and experience first-hand topics that directly impact this area of the travel and hospitality industry.  Those attending will be professionals from individual resort operations, marketing and sales who are directly responsible for their properties and performance. 

“The program content is packed with information and education that reflects the specific needs and interests of this unique gathering of executives who will spend two intensive days of learning about the issues and trends that directly influence their business and bottom line,” states Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI.

“Each year, the participants have indicated that the recent travel trends and operating trends, presented by Peter Yesawich and Mark Lomanno respectively, have been worth the price of admission.  We expect this data will be even more important for resort operators this year to enable them to maximize revenues and profits from their resort operations,” says Peter Rainsford, director, School of Hotel, Restaurant and Tourism Management in the Daniels College of Business at the University of Denver. 

The preliminary agenda is as follows:

Sunday, March 19: 

Morning:                       IRMA Golf Tournament

6-8pm:                         Welcome reception sponsored by Pinehurst Resort 

Monday, March 20:

7-8:30am:                     Continental breakfast 

8:30-8:45am:                Welcome by Peter Rainsford, director, School of Hotel, Restaurant and Tourism Management, Daniels College of Business, University of Denver

8:45-10:15am:              General Session A: Travel Trends 
The conference kicks off with a look at the most recent research about business and leisure travel trends, presented by Peter Yesawich, president and CEO of Yesawich, Pepperdine, Brown & Russell.  An expert panel will respond to the data and offer ideas and strategies to move forward.  The session will be moderated by Peter Rainsford, director, School of Hotel, Restaurant and Tourism Management, Daniels College of Business, University of Denver.

10:15-10:45am:            Networking break 

10:45am-12:15pm:       General Session B (Speaker and panelists TBA) 

12:15-1:30pm:              Resort Executive of the Year Luncheon with industry executive roundtables sponsored by the University of Denver and Yesawich, Pepperdine, Brown & Russell.

1:30-3pm:                    Concurrent breakout sessions

3-3:30pm:                    Networking break 

3:30-5pm:                    Concurrent breakout sessions

5-7pm:                         Networking reception

Tuesday, March 21:

7:30-8:30am:                Continental breakfast 

8-10am:                       General Session C:  Resort Operating Research and Statistics
Mark Lomanno, president, Smith Travel Research, will present the latest findings on operating statistics for resorts as well as research about the size and the scope of the industry, facilities, amenities, demographics and compensation.  Panel discussion to follow.

10-10:30am:                 Networking break 

10:30am-12pm:            Concurrent breakout sessions

12-1:30pm:                  Lunch break 

1:30-4:40pm:                Property tours

The cost of conference registration is $545 for HSMAI and IRMA Members, $595 for Members of Affiliated Industry Associations, $645 for Non Members, and $300 for Guests of Registrants.  For more information on the Resort Management Conference, or to register, visit

Sponsorship opportunities range from exhibitors to gold level sponsors.  For more information, or to confirm exhibit space, contact Nicci Crowley, director of special events,, (303) 241-1044. 

Established in 1946, the School of Hotel, Restaurant and Tourism Management (HRTM), part of the Daniels College of Business at the University of Denver, prepares both graduate and undergraduate students for senior management positions in the fast-changing and competitive hospitality industry.  As one of the most prominent hotel programs in the nation, the HRTM program enjoys a superb reputation for innovative educational programs.  The student-oriented faculty members are internationally recognized for their contributions to teaching, research and publications in various hospitality fields.  For more information on the HRTM program, contact Nicci Crowley at (303) 241-1044 or, or visit

The International Resort Management Association (IRMA) strives to advance the profession of resort management as a specialization within the hospitality industry and provide learning opportunities through publications and events for resort managers.  In addition, IRMA supports career development and employment opportunities for resort managers, while stressing professionalism, certification and the ethical conduct within the industry.IRMA recognizes that resorts are unique and more complex operations when compared to all other lodging and hospitality operations.  Resorts share similar challenges in addressing the selling and servicing of the experience to both its guest and employees which a non-resort hotel does not.  IRMA embraces this uniqueness by providing opportunities for true interaction, true learning, and true networking on a one-on-one level among resort owners and operators.  This connection to others in the industry is very valuable as many resort managers operate in an independent environment that lacks the corporate structure and network of a major company or chain. For more information on the International Resort Managers Association, please contact James H. Johnson, Executive Director at (703) 610-9033 or  Information may also be obtained at the IRMA website:

HSMAI is an organization of sales and marketing professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry, and bringing together customers and members at 15 annual events, including HSMAI’s Affordable Meetings, HSMAI’s Meeting Quest shows and the HSMAI World Quest events. Founded in 1927, HSMAI is an individual membership organization comprising nearly 7,000 members worldwide, with 38 chapters in the Americas region.  For more information on the HSMAI, contact the Hospitality Sales & Marketing Association International, 8201 Greensboro Drive, Suite 300, McLean, VA 22102, phone (703) 610-9024; fax (703) 610-9005,


Resort Management Conference

Also See: Recap: 5th Annual Resort Management Conference / May 2005
Eugene Dilbeck, Former Head of Denver CVB, Appointed Executive Director of Center for Travel & Tourism at the University of Denver's Daniels College of Business / February 2005


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