Hotel Online  Special Report


 Noble Investment Group Opens the 146 suite Embassy Suites Hotel
Winston-Salem, NC; Part of the Conversion of the
Former Adam’s Mark Hotel


September 16, 2005 - Winston-Salem, N.C. - Noble Investment Group announced today the completion of the Embassy Suites Hotel in downtown Winston-Salem’s Twin City Quarter (460 North Cherry Street, Winston-Salem, North Carolina).  The 146-suite hotel is now officially open under the Embassy Suites brand and is the first new upscale full-service hotel in downtown Winston-Salem in 20 years.

“This is the first huge step in the revitalization of downtown,” said Tim Loughman, Managing Director of the Twin City Quarter. “Our goal is to work alongside the city and other business leaders to grow this downtown into a destination point. The Twin City Quarter and surrounding areas are becoming the place to meet, stay, play, shop, dine and live.”

The new Embassy Suites is part of Noble Investment’s $32 million conversion of the former Adam’s Mark Hotel. Noble also owns the soon-to-be opened Marriott Hotel and manages the adjoining Benton Convention Center adjacent to the Embassy Suites. Together, the complex along with its retail shops and restaurants are part of what local officials and the community have recently named the Twin City Quarter.

Embassy Suites was the first brand to offer upscale all-suite hotels, featuring spacious two-room suites with separate living and sleeping areas and has won awards unmatched by any other brand in the industry. The Winston-Salem location offers some of the largest rooms in the Embassy Suites system all in excess of 600 square feet.

“The value of the Embassy Suites and Hilton system is significant,” said Jim Williams, the hotel’s General Manager. “All guests enjoy a spacious two room suite, high-speed wireless internet access, manager’s reception, and a cooked to order breakfast among numerous other amenities. It’s a perfect option for business travelers and families.”

The Winston-Salem Embassy Suites is the first in a line of openings in the Twin City Quarter during the next two months and will further enhance downtown revitalization.

The Marriott Hotel is slated to open in approximately 30 days. In the retail storefront along Cherry Street and Fifth, Noble has brought in WS Prime, their upscale, signature steakhouse. WS Prime will deliver outstanding food and service within an atmosphere unlike any other restaurant in the area and the bar and its extensive wine list will rival the top restaurants in the country. Other retail outlets scheduled to open in the Twin City Quarter are Starbucks Coffee and Curtis Van Davis Aveda Salon and Day Spa.

“These dynamic brands offer a multitude of choices for downtown Winston-Salem and our guests,” said Loughman. “People are talking about downtown Winston-Salem and there is a renewed energy and excitement that is filling the air.”

Noble Investment Group

Noble Investment Group is a leading national hospitality organization that owns luxury and upscale hotels and resorts, is a prominent developer of first class lodging, resort and mixed use projects, and is an acclaimed operator of independent destination resorts, convention and conference centers, and upscale hotels affiliated with Marriott, Hilton, Starwood and InterContinental Hotels Group. 

Noble currently operates over 5,000 hotel and resort guest rooms, more than 600,000 sq. ft. of meeting space as well as championship golf, spa and fine dining operations together with approximately 7,000 hotel rooms operated by Alliance Hospitality Management, a majority owned affiliate of Noble.

Since 1979, Noble and its predecessors have developed and acquired over $1B in hospitality assets. In the past year, the company began development on and acquired an aggregate of $300 million in hospitality investments.


Karen Jarvis or Betsy Annese

Also See: Bob Morse Named Chief Operating Officer of Noble Investment Group and President of Noble Management Group / February 2005
Noble Investment Group Names Marcia K. Sheats Director of Group Sales and Rebecca Ivanov Director of Room Operations at Winston-Salem Hotel and Convention Center Complex / August 2005

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