Hotel Online  Special Report


 Sam Nazarian Appoints Theresa Fatino to Lead
the Brand Development for SBE Hotel Group
Fatino Credited as One of the Creative
Founders of the W Hotel Brand


Los Angeles, July 19, 2005 - Sam Nazarian, CEO and founder of SBE Entertainment Group, is pleased to announce the appointment of Theresa Fatino to Chief Creative Officer.  With an international reputation for her extraordinary creativity and originality, Fatino will lead the brand development of SBE’s hotel division, SBE Hotel Group. She will oversee all aspects of design including interior design, landscaping, brand design, graphics, operating supplies and equipment, music, uniforms and retail. This is a first-time appointment for SBE and in this capacity Fatino will assume a lead role in SBE’s aggressive plans to expand their burgeoning hotel brand. 

Credited as one of the creative founders of the renowned W Hotel brand, Fatino will also focus her unparalleled instinct for style and important upcoming fashion trends to direct the image and personality for all SBE divisions. Specifically, she will guide the brand development of SBE’s exclusive agreement with celebrated designer, Philippe Starck. The six-year exclusive restaurant agreement commissions Starck to provide nine distinct design concepts for use in North America, Canada, Mexico and the Caribbean, which SBE Restaurant Group will develop.

“Fatino is a seasoned ‘style maker’ with an impressive track record in creating the image and personality for some of the world’s most recognizable and stylish brands. My vision for SBE is to continue to create world-class entertainment destinations. She will help achieve this goal. She adds a wealth of in-depth industry knowledge and credibility to the SBE team,” Nazarian commented.

As the former Vice President of Design and Brand Development for W Hotels, Fatino is responsible for co-creating and establishing the image and design direction of the extraordinarily successful W brand. In this role, Fatino directed every aspect of brand identity and design. She was also responsible for the management and development of W Hotels’ million dollar retail business, including stores, catalogue, web and in-room sales. Her attention to detail demonstrated in her eclectic mix of special touches from custom-mixed CD’s, scents and accessories redefined the hotel experience. 

Prior to joining W Hotels, Fatino served as Product Designer and Fashion Director of Product Development for Pottery Barn. Fatino is attributed with defining Pottery Barn’s trademark style. In this role, she traveled extensively throughout Europe, Asia and the United States establishing the store’s product development department. Previously, Fatino held a position at Neiman Marcus serving in various capacities such as Product Development, Merchandiser and Buyer. Fatino played an instrumental role in launching Pastille catalog.

Fatino began her career as a designer for Polo/Ralph Lauren. Her responsibilities included assisting the styling and preparations of showrooms for market and national publicity shoots. She is recognized for designing and illustrating over 100 home furnishing designs and layouts for each seasonal collection. 

Fatino earned her Bachelor Degree in Fine Arts from Syracuse University. 

About SBE Hotel Group

Founded in 2001, SBE Entertainment Group is a privately held investment firm with expanding areas of interest in real estate development, hospitality, and independent film production. The hospitality division of SBE, the SBE Hotel Group, continues to expand its diverse hotel portfolio by developing strategic alliances with the most reputable and quality-oriented development and management firms in the United States.

Under leadership of President Arash Azarbarzin, SBE Hotel Group has a long standing relationship with the privately held real estate investment, development and management firm, The Kor Group ( SBE Hotel Group in partnership with Kor Hotel Group has holdings that currently include six hotels totaling more than 1700 rooms in Los Angeles and Palm Springs. They include: 

  • the Viceroy in Santa Monica and the 
  • Viceroy Spa Hotel in Palm Springs, 
  • the Sheraton Gateway LAX and 
  • Four Point Sheraton in Santa Monica, and the 
  • Chamberlain in West Hollywood. 
In another joint venture, SBE Hotel Group has teamed up with construction and development experts, Makar Properties LLC (, to recently acquire the Ritz Plaza Miami Hotel. SBE and Makar are currently working closely with internationally acclaimed architect, Philippe Stark, on the complete renovation of the property. 

Continuing to expand on and develop powerful joint ventures with the most reputable firms, SBE Hotel Group continues to grow as a leader in the hospitality industry. For more information on SBE Hotel Group, please contact 323-655-8000. 

About SBE Entertainment Group LLC
SBE Entertainment Group is a privately held acquisition, management and development firm with expanding areas of interest in real estate, hospitality, restaurants and independent film production. Established in 2001, Los Angeles based SBE Entertainment Group is the parent organization for a growing enterprise, which includes 3Wall Development, SBE Hotel Group, SBE Restaurant Group and Element Films. Led by CEO Sam Nazarian, SBE focuses on the effective integration and cross marketing of its highly synergistic holdings. A young, dynamic and entrepreneurial organization, SBE has yielded some of LA’s trendiest hang-outs, premiere luxury hotels and prime real estate developments. With several high-profile projects currently in development, SBE continues to raise the bar on standards of excellence and provide its clientele with quality products that are synonymous with luxury, glamour and originality. SBE has a diverse portfolio of holdings from coast to coast including Hollywood hot spots Shelter and Prey and the recently acquired Miami Ritz Plaza. SBE continues to expand its holdings by forming strategic partnerships with the nation’s leading developers such as The Kor Group, Makar Properties, APMC Group and Kimpton Hotel Group.  For more information on SBE Entertainment Group, please contact 323-655-8000. 

 Elaine Driscoll
(p) 323-655-8000
Also See: Investor Sam Nazarian Contracts with Philippe Starck to Design Miami's Ritz Plaza Hotel / December 2004
Arash Azarbarzin Named President of SBE Hotel Group / January 2005

To search Hotel Online data base of News and Trends Go to Hotel.Online Search

Home | Welcome! | Hospitality News | Classifieds | Catalogs & Pricing | Viewpoint Forum | Ideas/Trends
Please contact Hotel.Online with your comments and suggestions.