the Brand Development for SBE Hotel Group
Fatino Credited as One of the Creative
Founders of the W Hotel Brand
|Los Angeles, July 19, 2005 - Sam Nazarian, CEO and founder of SBE Entertainment
Group, is pleased to announce the appointment of Theresa Fatino to Chief
Creative Officer. With an international reputation for her extraordinary
creativity and originality, Fatino will lead the brand development of SBE’s
hotel division, SBE Hotel Group. She will oversee all aspects of design
including interior design, landscaping, brand design, graphics, operating
supplies and equipment, music, uniforms and retail. This is a first-time
appointment for SBE and in this capacity Fatino will assume a lead role
in SBE’s aggressive plans to expand their burgeoning hotel brand.
Credited as one of the creative founders of the renowned W Hotel brand, Fatino will also focus her unparalleled instinct for style and important upcoming fashion trends to direct the image and personality for all SBE divisions. Specifically, she will guide the brand development of SBE’s exclusive agreement with celebrated designer, Philippe Starck. The six-year exclusive restaurant agreement commissions Starck to provide nine distinct design concepts for use in North America, Canada, Mexico and the Caribbean, which SBE Restaurant Group will develop.
“Fatino is a seasoned ‘style maker’ with an impressive track record in creating the image and personality for some of the world’s most recognizable and stylish brands. My vision for SBE is to continue to create world-class entertainment destinations. She will help achieve this goal. She adds a wealth of in-depth industry knowledge and credibility to the SBE team,” Nazarian commented.
As the former Vice President of Design and Brand Development for W Hotels, Fatino is responsible for co-creating and establishing the image and design direction of the extraordinarily successful W brand. In this role, Fatino directed every aspect of brand identity and design. She was also responsible for the management and development of W Hotels’ million dollar retail business, including stores, catalogue, web and in-room sales. Her attention to detail demonstrated in her eclectic mix of special touches from custom-mixed CD’s, scents and accessories redefined the hotel experience.
Prior to joining W Hotels, Fatino served as Product Designer and Fashion Director of Product Development for Pottery Barn. Fatino is attributed with defining Pottery Barn’s trademark style. In this role, she traveled extensively throughout Europe, Asia and the United States establishing the store’s product development department. Previously, Fatino held a position at Neiman Marcus serving in various capacities such as Product Development, Merchandiser and Buyer. Fatino played an instrumental role in launching Pastille catalog.
Fatino began her career as a designer for Polo/Ralph Lauren. Her responsibilities included assisting the styling and preparations of showrooms for market and national publicity shoots. She is recognized for designing and illustrating over 100 home furnishing designs and layouts for each seasonal collection.
Fatino earned her Bachelor Degree in Fine Arts from Syracuse University.
About SBE Hotel Group
Founded in 2001, SBE Entertainment Group is a privately held investment firm with expanding areas of interest in real estate development, hospitality, and independent film production. The hospitality division of SBE, the SBE Hotel Group, continues to expand its diverse hotel portfolio by developing strategic alliances with the most reputable and quality-oriented development and management firms in the United States.
Under leadership of President Arash Azarbarzin, SBE Hotel Group has a long standing relationship with the privately held real estate investment, development and management firm, The Kor Group (www.thekorgroup.com.) SBE Hotel Group in partnership with Kor Hotel Group has holdings that currently include six hotels totaling more than 1700 rooms in Los Angeles and Palm Springs. They include:
Continuing to expand on and develop powerful joint ventures with the most reputable firms, SBE Hotel Group continues to grow as a leader in the hospitality industry. For more information on SBE Hotel Group, please contact 323-655-8000.
About SBE Entertainment Group LLC
|Also See:||Investor Sam Nazarian Contracts with Philippe Starck to Design Miami's Ritz Plaza Hotel / December 2004|
|Arash Azarbarzin Named President of SBE Hotel Group / January 2005|