Hotel Online  Special Report

 Shangri-La Hotels and Resorts Now Guarantees
Best Rates on the Group's Website


Hong Kong (July 2005) - Shangri-La Hotels and Resorts, Asia Pacific's leading luxury hotel group, has introduced an online "best rate guarantee" on the group's website

Shangri-La guarantees its customers that no other website will offer a better room rate than what is available on  Should an online booker find a lower room rate elsewhere within 24 hours of making a reservation online, the hotel will not only match the lower rate but apply a further 10% discount.

"We not only want to make our website one of the easiest avenues for making reservations at Shangri-La hotels and resorts, we want our customers to know that they will receive the best rate available," said Martin F.  Waechter, chief marketing officer.  The revamped Shangri-La website not only features improved content and site navigation but, in a first for an Asia-based hotel company, a dynamic packaging element - "Shangri-La Vacations".  Online customers can customize and choose from travel services such as flights, car rentals, destination activities and accommodation packages all in one convenient online location.

Hong Kong-based Shangri-La Hotels and Resorts, Asia Pacific's leading luxury hotel group, currently manages 47 hotels under the five-star Shangri-La and four-star Traders Hotels brands, with a rooms inventory of over 21,000.  The group has over 30 projects under development in Canada, mainland China, India, Malaysia, Maldives, Mongolia, Oman, Philippines, Qatar, Thailand, the United Arab Emirates and the United Kingdom. 


 Lori Lincoln
Director of Public Relations, North America
Shangri-La Hotels and Resorts
Tel: (212) 382-3155

Also See: Hotel Chain Best-rate Guarantees Taking Hold; Third-party Travel Sites No Longer the Place to Look for the Best Discounts / July 2004
Marriott's Look No FurtherSM Best Rate Guarantee Goes Beyond the Internet-only Guarantee; Levels the Playing Field to Ensure all Customers Have Equal Access to the Best Available Rate / November 2003

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