Hotel Online  Special Report

The Marketing and Reservation Brand Small Luxury
Hotels of The World Provided Member Hotels an
Average Rate of $326 for Rooms Booked
through the SLH System in June 2005


NEW YORK, July 27, 2005 – After a strong start to 2005, Small Luxury Hotels of the World has continued its growth through the second quarter of the year with a 12% increase in revenue YTD over the same period last year. 

As travelers geared up for their summer vacations, the luxury brand saw an increase in both total reservations and room-nights through June by roughly 10% each.  Not only were more people traveling, they were paying slightly higher rates.  For the month of June alone, the average rate booked through the SLH system reached $326 per night which brought the average rate YTD up to $315 per night. 

“We are thrilled to see luxury travel back in full force.  We are fortunate to have a great collection of properties around the world and a loyal clientele that seek out the best wherever they travel,” commented Ed Donaldson, VP of Marketing, The Americas.

Destination trends for the second quarter have remained consistent year over year with hotels in the U.S. receiving the most reservations and the UK and France following behind as the second and third destinations.  Particularly interesting is the increase in travel to Poland.  With the 2004 opening of Hotel Le Regina in Warsaw and guests’ ability to still find value in Eastern Europe, travel to Poland substantially increased year over year through the second quarter of 2005. 

The Club of Small Luxury Hotels of the World continues to be a strong source of bookings for SLH hotels, as the web-based Club, which allows guests to receive extra personalized service and special offers, now has 20,000 members worldwide.  Reservations through and roughly make up 20% of the brand’s total bookings.  Reservations made through travel agents remain the overwhelming majority with close to 65% of total bookings originating from the travel trade.  The remainder of bookings come through SLH’s global toll-free call centers, which interestingly produce bookings with the highest nightly rate. 

The Small Luxury Hotels of the World brand is a collection of over 330 independently owned exclusive hotels in more than 58 countries. Carefully selected for their style and sophistication, Small Luxury Hotels feature award-winning properties including spas, country houses, golf resorts, island retreats, city sanctuaries, and game and wilderness lodges. 


 Lanny Grossman
Director of PR & Marketing, The Americas
Small Luxury Hotels of the World
370 Lexington Avenue, Suite 1506
New York, NY 10017
Tel: (212) 953-2064

Also See: Small Luxury Hotels of the World Sees 32% Increase in Revenue YTD; 6% Increase in Global ADR / November 2004
Small Luxury Hotels of the World Forecasting $55 million dollars in Global Reservations for 2003; Within 10% of the pre-9/11 High of $60 million / December 2003

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