Hotel Online  Special Report

 Gencom Group Acquiring the Lodge at Rancho Mirage
for $33 million; Vail Resort's Subsidiary Rockresorts
Will Continue to Manage the Property


VAIL, Colo., July 5, 2005 - Vail Resorts, Inc. (NYSE: MTN) announced today that one of its subsidiary companies has entered into a contract to sell the Lodge at Rancho Mirage for $33.0 million to GENLB-Rancho LLC ("GenLB"), a partnership led by the Gencom Group, a private Miami-based hospitality investment firm ("Gencom"). The transaction price indicates a total value for the hotel of approximately $137,500 per key. The sale price is subject to adjustment based on certain provisions of the agreement and the transaction is scheduled to close in late July 2005, subject to certain closing conditions. After the transaction is completed, the hotel will retain its current name and continue to be branded a RockResort under a multi-year management contract with GenLB. Included in the sale of the hotel were certain parcels of land adjacent to the hotel, which GenLB plans to pursue for real estate development, of which Vail will share in a portion of the future profits, if any, from such development.

The Company purchased the 240-room hotel in December 2001, for $25 million in cash plus a multi-year non-interest bearing note for $20 million. The new owners plan to complete the major renovation initiated by Vail Resorts earlier this year, which includes extensive upgrades to public areas and meeting spaces, and the redesign of the guest rooms. The Lodge at Rancho Mirage spans 24 acres in the foothills of the Santa Rosa Mountains of California overlooking the Coachella Valley. The Lodge features a full-service Avanyu Spa, exclusive memberships to the Mission Hills Country Club, and a year-round Tennis Center.

Adam Aron, Vail Resorts chairman and chief executive officer, commented, "Vail Resorts is pleased to announce the sale of the Lodge at Rancho Mirage as a continuation of our previously announced strategy to capitalize on current hotel market valuations. Given the hotel's past earnings performance, the sale price represents a very sizeable multiple on historical earnings, more than quadruple the cash flow stream multiples at which the resort business of Vail Resorts has traditionally been valued. As the manager of the hotel, RockResorts looks forward to working with GenLB. In addition to the sale and retaining management of the property, Vail Resorts has the potential to receive additional proceeds based on future real estate development on the adjacent land currently owned by the hotel."

Greg Denton, senior vice president of Gencom, commented, "Gencom is thrilled to have the opportunity to acquire this trophy asset at a significant discount to replacement cost. We look forward to working with RockResorts to undertake the refurbishment that will allow the property to reach its full potential. By maintaining continuity of management at the property, we expect this to be a seamless transition for the guests and employees of the property."

Vail Resorts, Inc. is the leading mountain resort operator in the United States. The Company's subsidiaries operate the mountain resorts of Vail, Beaver Creek, Breckenridge and Keystone in Colorado, Heavenly in California and Nevada, and the Grand Teton Lodge Company in Jackson Hole, Wyo. The Company's subsidiary, RockResorts, a luxury resort hotel company, manages casually elegant properties across the United States. Vail Resorts Development Company is the real estate planning, development, and construction subsidiary of Vail Resorts, Inc. Vail Resorts is a publicly held company traded on the New York Stock Exchange (NYSE: MTN - News). The Vail Resorts company website is and consumer website is

Statements in this press release, other than statements of historical information, are forward looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. 


Vail Resorts, Inc.

Also See: Vail Resorts To Acquire Majority Interest in Rockresorts and Acquire The Ritz-Carlton, Rancho Mirage from Olympus / October 2001
Michael C. Shindler Named VP of Development for Rockresorts; Will Bolster the Stature of the Legenday Brand / May 2002

To search Hotel Online data base of News and Trends Go to Hotel.Online Search

Home | Welcome! | Hospitality News | Classifieds | Catalogs & Pricing | Viewpoint Forum | Ideas/Trends
Please contact Hotel.Online with your comments and suggestions.