National Hotel Exchange
|by Robin Trehan (B.A, MIB, MBA), Vice President, National
Hotel Exchange and CBK Family
July 29, 2005 - Today the hospitality industry is one of the most profitable and most challenging. Big players are already in the market and more will follow soon. In order to remain competitive, all players in the industry need proper consulting services in order to re-engineer themselves and to remain profitable in an industry which is changing at an unprecedented rate.
The Hospitality industry needs to brace itself to new challenges. The transition form of the old to the new, will have to go through mutable changes. Strategies will need to be put in place and visions need to be formulated where the industry wants to be in the future. However, this transformation is not so simple or a stable process. For this a planned Strategic model is needed.
A planned strategic transition model is a framework for moving from one state to another, specifically, from the problem state to the solved state. Goals are set and achieved at various levels and in various areas or functions. Ends and means are discussed and related to one another. Careful planning is accompanied by efforts to obtain buy-in, support, and commitment. The net effect is a transition from one state to another in a planned fashion.
At a conceptual level, the transition is a matter of moving from one state to another. This transformation is typically accomplished as a result of achieving three types of goals: transform, reduce, and apply.
Transform goals are concerned with identifying differences between the two states. We at National Hotel Exchange will call the first stage as "unfreeze", second "change", and the third "refreeze".
Reduce goals are concerned with determining ways of eliminating these differences which occur while the transition take place from one state to another.
Apply goals are concerned with putting into play operators that actually affect the elimination of these differences.
Further, National Hotel Exchange and its affiliate companies, while providing you with consulting services will focus on these components which falls under 3 main categories: