and Aspireb Launch Hotel Revenue Management Education Program in Cities Across U.S. and Europe
Phoenix, AZ – July 6, 2005 – Discount travel site has teamed up with Phoenix-based Aspire, to launch their groundbreaking Revenue Management educational program designed to foster cooperative partnerships with hotels and resorts around the world.  Thirteen cities are currently scheduled (see schedule below) with more to come. Revenue Improvement Powered by Aspire is designed for hotel and resort revenue/reservation managers, general managers, directors of sales and marketing, owners and the like.   The Hotwire program will utilize Aspire’s expertise in the area of revenue maximization/management and will provide education on how to make more money by optimizing occupancy “holes,” using the Hotwire channel to create trial, how to increase ancillary revenue from a Hotwire opaque booking, and how to convert a Hotwire guest to a hotel guest in the future.

“When Hotwire approached us to create a unique revenue learning program for them, we asked them to define the challenges they faced and what they anticipated for the future,” states Renie Cavallari, founder of Aspire.  “Together we created an innovative, one-of-a-kind program that helps hotels and resorts strategically capture the price-focused Hotwire customer and ultimately make the guest a customer for life.  From the beginning, Hotwire recognized the value of this type of education based on their absolute commitment to long-term client relationship building.” 

“Opaque distribution through Hotwire can be a powerful tool to drive occupancy and RevPAR any time hotels have empty rooms,” stated Stephen Fitzgerald, Vice President Hotel Relations and Operations for Hotwire. “Although business conditions are dramatically better this year, most hotels still need to ensure a fill on peak nights, replace early departures or dropped group blocks, and of course build business during shoulder periods. We have worked closely with Aspire to distill some key pointers for success into a four hour program that allows revenue managers, sales directors, general managers – anyone who controls revenues - to apply and see results right away.” 

Hotwire Revenue Improvement
Powered by Aspire 

  • Each program is four hours in length
  • Program Cost:  $199 in U. S. –  £125 GBP in U.K. – €150 Euro in Europe
2005 Schedule

July 22  Atlanta 
August 11 Phoenix 
August 22  Los Angeles 
August 25  Orlando
September 8 Boston 
September 13  Hawaii - Oahu
September 22 Washington DC 
October 4  Chicago
October 6 Miami 
October 12  London 
October 14 Paris 
October 25 San Francisco

Hotel managers interested in program information and scheduling may contact Aspire at (602) 392-0700 or email, or their local Hotwire market manager. You may also register for a program at Space is limited.

About Aspire
Aspire is the hospitality and tourism industry’s leading provider of revenue improvement tools, consulting and training.  Aspire provides strategic marketing, sales-related training, and revenue management expertise that increase market share, drive new revenues, re-energize sales efforts, and improve RevPAR and GOPPAR.

About is a leading discount travel site with consistently lower prices on airline tickets, hotel rooms, rental cars, cruises and vacation packages.  Launched in 2000, Hotwire negotiates deep discounts from its travel suppliers to help distribute their excess inventory.  Hotwire is a wholly owned business of IAC/InterActiveCorp (NASDAQ: IACI).  For more information, visit


Barbara Black-Campbell / Aspire
(704) 499-3553

Amy Bohutinsky /
(415) 640-3255


Also See: Aspire Opens its Exclusive Beyond Revenue Boot Camp Program to All Hospitality Professionals / March 2005
Hotwire Revenue Improvement Powered by Aspire Will Be Presented to Hotel Managers in 30 Cities in 2005 / January 2005 
Terrorists, SARS, Iraq, Tsunami in Asia … What Lies Ahead for  the Hospitality Industry? / January 2005
Revenue Management Boot Camp Back by Request - November 9-12, 2004 / New Learning to Improve Your GOPPAR Results / September 2004 
Revenue Management Boot Camp Back by Request - July 27-29 / Three Days that Will Improve Your RevPAR Results / June 2004 
Coming to a City Near You - Revenue Management 101 /  Understanding the Fundamentals of Revenue Management to Drive RevPAR and Market Share in as little as 30 days! / May 2004
The Revenue Management Machine - Powered by Aspire - Announces Dates in Dallas, March 8 and Washington DC, March 18, 2004 / February 2004
Revenue Boot Camp for Hotels - Intense Training Feb. 24 to 26 Jumpstarts the Year and Captures New Income / January 2004
The Revenue Management Machine – Powered by Aspire The Premiere Way to Increase Revenue and Manage Cost of Sales to Improve the Top and Bottom Line / January 2004
Higher Employee Productivity Advice from Aspire Marketing / June 2003 
A Hotel's Backyard Market: Key During the Good Times, Crucial During Today's Challenging Times / Aspire Marketing & Training Offers New Backyard Sales Program / May 2003
As We Brace for War, Experts Predict Tough Economic Times for Tourism / March 2003
Smashing the Sacred Cow of Typical Training Programs; Aspire Offers Customized Coaching Programs for Creative Sales & Marketing Successes / Feb 2003
Re-Invent Room Pricing Tactics and Drive Website Revenues to Survive & Thrive in Changed Hotel Industry, Urges Maverick Hotel Trainer Aspire Marketing / Nov 2002


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