Hotel Online  Special Report

Omniture Enables TIG Global to Enhance
Reporting Performance Metrics
Leading Interactive Marketing Company Uses Omniture’s SiteCatalyst
to Maximize Online Revenue Performance for its 350 Hospitality Clients

OREM, Utah – August 24, 2005 — Omniture, the largest and fastest-growing provider of on-demand Web analytics, today announced that TIG Global, a leading interactive marketing company for hospitality, is using the Omniture SiteCatalyst™ Suite to provide hospitality clients from major branded and independent hotels in North America, Europe, Asia and the Caribbean with real-time access to customer trends.  With the SiteCatalyst Suite, TIG Global provides its more than 350 clients with the ability to quickly see and respond to user behaviors and preferences that influence the success of their online marketing efforts.  Among the number of metrics analyzed, hotels can determine what class of rooms are being booked, monitor the popularity of hotel sites between different geographic locations, and track correlations between booking levels and calendar-related factors such as seasons, days of the week or time of day. 

Maximizing the Potential of the Online Channel

TIG Global helps hotels and resorts raise their online visibility and increase ROI from their online marketing initiatives.  TIG Global initially used Web server logs to measure the effectiveness of these initiatives, but as the company grew to serve more world-class clients, TIG Global saw a need to enhance its online measurement and reporting with Omniture’s leading, state-of-art Web analytics solution.  With the SiteCatalyst Suite, which is tailored to meet TIG Global’s ongoing business needs and client additions, TIG Global measures the effectiveness of its clients’ Web sites by analyzing data, such as Web traffic trends, geo-segmentation and behavior statistics, and leverages these results to continuously refine clients’ Web marketing programs.  TIG Global also uses results from SiteCatalyst in its monthly online activity reports to provide hospitality clients, including hotel owners and managers, with an industry-leading analysis of their marketing programs and ROI in a customizable, easy-to-read format.  In addition, Omniture provides TIG Global with intuitive, easy-to-use dashboards that highlight key performance indicators, such as class of booked rooms, most popular hotels and locations and seasonality changes. 

“The customer insight and data that SiteCatalyst provides TIG Global and our clients is invaluable to their online marketing programs.  This arms us with the knowledge to make proactive and strategic business decisions to better streamline online marketing efforts.  As a result, SiteCatalyst is a critical part of the value we provide our customers,” said Doug Broujos, senior vice president of client services for TIG Global.  

Future Use

TIG Global is just beginning to use SiteCatalyst 12, the most recent version of Omniture’s flagship analytics product, which provides unparalleled insight into the effectiveness of marketing campaigns further enhancing the company’s ability to improve conversion rates for its clients.  The new version offers muiltivariant testing that expands a user’s ability to measure complex testing scenarios.  TIG Global will use the dashboard enhancements functionality that provides pre-configured intelligence dashboards for Marketing and Operations, giving them real-time insight into role-specific KPIs and optimizing how both casual users and analysts spend their time interacting with data.  The company will also leverage the calendar events functionality that ties specific external events with online activity by allowing users to visually represent important events in the company that can impact business performance. 

“Unlike other Web analytics products, SiteCatalyst delivers tailored solutions for travel and hospitality related companies like TIG Global.  Our solutions allow these companies to monitor and manage events and KPIs that are specific to their industry, “ said Josh James, CEO and co-founder of Omniture. “With SiteCatalyst, companies can quickly access and act on in-depth customer behavior and trend data that enables them to truly maximize the online channel.”

About Omniture
Omniture, Inc., headquartered in Orem, Utah, is the pioneer of on-demand Web analytics technology that delivers the essential intelligence needed by Web commerce leaders and innovators to drive the business decisions that increase ROI.  Omniture is the largest on-demand Web analytics provider by revenue, and Omniture’s SiteCatalyst is the most mature and comprehensive technology on the market, offering industry leading scalability and flexibility combined with an intuitive user interface.  Omniture is the only company in its market to offer a complete Web analytics platform that combines instant response times with the power to view Web data across any dimension.  In addition, Omniture offers knowledgeable professional service teams, experienced in helping customers determine the questions they must ask to arrive at the answers they require.  Proof of its world-class technology and outstanding team, Omniture has the highest level of retained and satisfied customers in the market, including eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, Apple, GM and Hewlett-Packard.

About TIG Global
TIG Global, headquartered in Washington, DC, is the leading provider of interactive marketing services for the hospitality industry.  TIG Global's consultative, strategic marketing programs raise Internet visibility, generate consumer demand, drive value online, and deliver unrivaled ROI to hospitality clients.  TIG Global combines its hospitality industry knowledge and e-business expertise to help clients maximize the potential of Internet channel and gain more than their fair share of this rapidly expanding market. TIG Global serves more than 350 hospitality clients worldwide.




Rachel Zendel
TIG Global, LLC
5335 Wisconsin Ave, NW #780
Washington, DC 20015
(P)202.465.3939 (F)202.363.5075

Andrew Watson

Also See: CVBs, DMOs Win Online with TIG Global’s Launch of ‘Destination 1’ Internet Marketing Program / July 2005 and TIG Global Announce Preferred Marketing Partnership; TIG Global to Advertise Across Kayak Network For More Than 100 Of Its Hotel Clients / June 2005
TIG Global’s New RFP Tracking & Reporting Captures More Meetings and Group Business for Hotel Clients / May 2005
TIG Global Has Been Selected by Sunstone Hotel Investors as Exclusive Internet Marketing Partner / March 2005
New ‘TIG Global Guarantee’ Makes Internet Marketing a Must for Hoteliers; TIG Global Program Eliminates Risk, Guarantees Revenue / March 2005
TIG Global Announces Executive Promotions to Propel Strategic Growth; Sue Heilbronner named EVP of  marketing and business development, John Tunney named EVP of finance and administration / February 2005
TIG Global Expands Account Management Division and Continues to Deliver the Highest Level of Interactive Marketing Services in Hospitality/ February 2005
TIG Global Guiding Internet Presence Close To 50 New Hotel Clients In Fourth Quarter 2004 / January 2005
TIG Global, HSMAI Publish First-Ever Distribution Strategy Guide for Hotel Industry / January 2005
Thayer Interactive Group Becomes “TIG Global”; Internet Marketing Firm’s New Corporate Identity Underscores Breadth And Depth Of Services / October 2004
Thayer Interactive Group Announces Previous Appointment of Michael Pusateri as EVP of Sales & Services/ September 2004
Thayer Interactive Group’s Independent Clients Quadruple Industry’s Year-Over-Year Online Revenue Growth / May 2004
Thayer Interactive Group Receives Top Honors for Website Marketing Excellence at HSMAI Adrian AwardsShow / March 2004
Thayer Interactive Group Is Selected By Driftwood Hospitality To Provide Comprehensive Internet Marketing Services / Aug 2003
Thayer Interactive Group’s Clients Outperform All Industry Benchmarks For First Quarter 2003 Online Revenue / June 2003
Ocean Point Beach Resort and Spa Selects Thayer Interactive Group To Provide Comprehensive Internet Marketing Services / May 2003
Thayer Interactive Group Selected By Quorum Hotels And Resorts To Provide Full-Service Internet Marketing / April 2003
Thayer Interactive Group Taps Industry Veteran To Head Sales And Marketing Efforts / March 2003

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