to get to Hawaii -- Outrigger and OHANA Hotels &
Resorts become Newest Member of
|SPOKANE, WA -- Red Lion Hotels, owned by WestCoast Hospitality
Corporation (NYSE: WEH), now offers its GuestAwards frequency program members
the spirit of Aloha and the fastest way to earn free nights in the unparalleled
tropical paradise of Hawaii. As shown in the following chart, a GuestAwards
member will spend as much as 50% less to earn a three night stay in Honolulu
when compared to competitive programs. With the addition of Outrigger®
and OHANA® Hotels & Resorts as the newest partners in Red Lion
Hotel’s GuestAwards program, members now have 17 hotels, resorts and condominiums
on four Hawaiian Islands where they can both earn and redeem GuestAwards
Through this new partnership, GuestAwards members can redeem awards for free nights in Hawaii for as few as 20,000 points and they do not have black-out restrictions. Award redemptions are as easy as calling the GuestAwards Customer Service Center.
In addition, GuestAwards members can now book their Outrigger and OHANA Hotels & Resorts stays and vacation packages right on Red Lion Hotel’s website (www.redlion.com) and, if they do, they will earn 500 or 1,000 points per night or 500 air miles per stay. Complete details are available on the Red Lion Hotels website.
“We know our GuestAwards members will appreciate the beauty and excitement of Hawaii and the inclusion of the island’s most respected hotel companies into our program,” commented Arthur M. Coffey, President and Chief Executive Officer of WestCoast Hospitality Corporation. “Our goal is to provide exceptional value to our customers and this partnership is another way Red Lion Hotels can deliver on that promise. We look forward to continually adding redemption opportunities to our GuestAwards program because it is such an important part of the value we provide to our guests. ”
"We're delighted to join forces with such a well known brand as Red Lion," Rob Solomon, Senior Vice President of Sales and Marketing for Outrigger and OHANA Hotels & Resorts, said. "This is a great opportunity for Outrigger and OHANA Hotels to introduce our special style of island hospitality to the loyal customers of Red Lion, and we look forward to a long and mutually beneficial relationship." Outrigger and OHANA Hotels & Resorts is Hawaii’s largest locally owned hospitality company and is committed to providing authentic island hospitality through a tradition of service that embraces local culture and traditions. Like Red Lion Hotels, it has a commitment to serving their guests and making every stay comfortable.
Red Lion Hotels has over 60 hotels spread throughout 11 western states and British Columbia. Along with this step to expand the GuestAwards program the company has recently embarked on a wide range of chain-wide initiatives to significantly enhance the guest experience through technology upgrades, the launch of a new website, property renovations and excellent service delivery.
For more information on Red Lion Hotels and complete GuestAwards program information simply visit redlion.com and click on GuestAwards.
The following chart compares the dollars* members spend in various hotel rewards programs to earn points for 3 nights in Honolulu**, along with the points-per-dollar spent basis*** used for the comparison.
Dollars Points Points/$
*Dollars spent for free stay assumes all points are earned through hotel stays (not third party partners) and includes the 7,500 point bonus for GuestAwards members that book on the new redlion.com between now and September 30, 2005 and stay at a Red Lion or WestCoast Hotel before December 31, 2005. **Points needed for a three night stay in Honolulu based on the lowest category property available for a three night Thursday to Sunday redemption stay any time in October or November of 2005 as shown through branded website availability during the week of June 27, 2005. ***Points earned per dollar represent the maximum points earning threshold for standard (non-elite) program members in each brands respective program.
About WestCoast Hospitality Corporation
About Outrigger Hotels & Resorts
This press release contains forward-looking statements
within the meaning of federal securities law, including statements concerning
plans, objectives, goals, strategies, projections of future events or performance
and underlying assumptions (many of which are based, in turn upon further
assumptions). The forward-looking statements in this press release are
inherently subject to a variety of risks and uncertainties that could cause
actual results to differ materially from those expressed. Such risks and
uncertainties include, among others, matters discussed in the company's
annual report on Form 10-K for the 2004 fiscal year and in other documents
filed by the company with the Securities and Exchange Commission.
|Also See:||Red Lion Hotels Sets Industry Standard With Launch of New Web Site / August 2005|
|North Pacific Management Completes Conversion of the DoubleTree Hotel in Portland, Oregon to the Red Lion Hotel on the River - Jantzen Beach / March 2005|
|WestCoast Hospitality Corp GMs and DOS Sleep In the Same Beds that their guests Sleep In / December 2004|