|SANTA BARBARA, Calif. - Aug. 9, 2005 -- Underscoring its commitment
to providing outstanding value to its guests, Pacifica Hotel Company (PHC)
has spent more than $1.6 million in the last year to upgrade and enhance
its California properties in key coastal cities from San Diego to the Bay
"Our continued high occupancy rates, strong balance sheet and gains
in market share have enabled Pacifica to complete an ambitious renovation
program in the last year," said PHC President Dale J. Marquis. "We believe
that our hotels are unmatched in terms of location and we are leveraging
their value by making them even more attractive to the business and vacation
travelers who comprise our target market."
PHC's recent renovations include:
A $565,000 upgrade of the beachfront Blue Sea Lodge in San Diego. Six suites
were completely renovated with an upscale yet playful nautical motif, corridors
in the original building received new carpet and wall vinyl, guestrooms
received brightly colored bedspreads, carpeting and wall vinyl, the building
exterior was repainted and new heating and air conditioning units were
Best Western Blue Sea Lodge
707 Pacific Beach Dr.
San Diego, CA 92109
Pacifica Hotel Company focuses on hotel acquisition and development in
the California coastal region and premium hotel brand development in strategic
and emerging markets in California. In the past two years, Pacifica has
closed 14 hotel transactions totaling over $160 million. Pacifica's independent
and flag properties in key California cities from San Diego to San Francisco
feature outstanding locations, AAA 3-diamond ratings, upgraded amenities
and high standards of guest service. For complete hotel descriptions and
reservations, visit www.pacificahotels.com.
The charming, boutique-style Carlyle Inn in Beverly Hills received a new
logo, signage and awnings that gave this Best Western Hotel a sophisticated
new look. Three king rooms were added, with a new bedding arrangement developed
to fit hotel's comfortable ambiance.
The romantic Fireside Inn on the ocean cliffs of Cambria received a new
front desk and employee office area that makes guests feel even more welcome.
The new decor ties in with the Inn's French Country theme.
The attractively situated Half Moon Bay Lodge received a $500,000 renovation
of its 80 guestrooms that included ADA upgrades, new bedding, drapery,
carpet and artwork that gives the golf course-facing rooms in this Northern
California property a rich red, green and gold motif.
The all-Deluxe Suite Hampton Inn & Suites in Santa Ana received a variety
of improvements to its meeting rooms, making this well-located property
even more attractive to business travelers.
The Holiday Inn in beautiful San Luis Obispo received a new exercise facility,
along with new wall coverings, carpets and drapery for the centrally located
hotel's meeting room.
The intimate Inn at Venice Beach is receiving a new lobby and exercise
room, along with new bedding, draperies, carpet, furniture, vanity upgrades
and repainting of its 43 guestrooms to achieve a hip yet funky feel in
keeping with its location one block from the famed Venice Boardwalk.
The Best Western Jamaica Bay Inn, located in the heart of fabulous Marina
Del Rey, is receiving an upgrade of 42 rooms with all new bedding, drapery,
The 15 rooms in the Sandcastle Inn's annex building is receiving new bedding
and a tropical drapery scheme in keeping with this hotel's magnificent
location on the sand at Pismo Beach.
The luxurious Spyglass Inn on the cliffs overlooking the ocean in Pismo
Beach received a new lobby, with automatic doors and a new reception area,
as well as exterior painting and brightly colored striped awnings.