Hotel Online  Special Report


 The Mirage, the Hotel that Introduced the Concept of
Destination Resort to the Las Vegas Strip in 1989, 
Ups the Ante on the Strip With 2005/2006

LAS VEGAS, Aug. 2, 2005 - The Mirage, the hotel that introduced the concept of destination resort to the Las Vegas Strip in 1989, today announced details of a transformation intended to maintain its preeminent position in what has become an increasingly competitive tourism market.  To recapture its leading-edge position, The Mirage will introduce new amenities including restaurants created by the world's most acclaimed designers and featuring menus by renowned chefs, a dynamic nightclub, a stunning lounge, a modern gaming area featuring Dale Chihuly sculptures and a Cirque du Soleil production celebrating the musical legacy of The Beatles.  Additionally, the resort's volcano, the iconic Mirage feature recognized around the world, will undergo a fiery enhancement.

"At its opening, and for years following it, The Mirage set the standard for Las Vegas resorts.  The changes we're introducing will ensure that the resort remains at the forefront of the city's contemporary scene," said Scott Sibella, president and COO of The Mirage.

On the horizon for the coming year:

  • High-Limit Lounge and Baccarat -- Renowned glass sculptor Dale Chihuly, whose works have been exhibited in every major museum in the world, was commissioned to enhance the new contemporary look with his distinctive pieces.  Throughout the lounge's three separate, semi-private gaming areas, private buffet and dining rooms, the contemporary design brings together unique finished and textures such as bronze, stainless steel, wood and glass.   (Opened July, 2005)
  • STACK Restaurant & Bar -- The Light Group will present its second restaurant venture (Fix at Bellagio is the first), with Stack at The Mirage.  The menu will reflect a return to fun, approachable American cuisine.  Chef Brian Massie will focus on simply grilled top quality fish, meat and poultry.  The space has been designed by Graft of LA to create a warm, welcoming environment within a unique and vibrant design.  Stack replaces Moongate, The Mirage's current Chinese restaurant.  (Opens December, 2005)
  • Fin -- Chef Chi Choi, a master with a Hong Kong-style wok, will lead the menu innovation for this high-end, contemporary Chinese restaurant.  With a decor largely centered around elegant glass designs, the restaurant will showcase a spectacular water feature gracing one end of the room.  Walking a fine line between edgy and elegant, the project's award-winning designer, Yabu Pushelberg of Toronto, will artfully reconcile opposites.  This restaurant will replace the space formerly occupied by Renoir.  (Opens November, 2005)
  • Jet Nightclub -- Jet Nightclub at The Mirage is the latest evolution of nightlife artistry developed by the Light Group.  Previous Light Group creations include Light Nightclub (Bellagio), Caramel Bar & Lounge (Bellagio), Mist Lounge (TI) and Fix restaurant (Bellagio).  Acclaimed designer Jeffrey Beers will transform the 15,000 square feet of space into the ultimate nightclub experience.  (Opens December, 2005)
  • Kokomo's -- One of the city's most successful steakhouses will be updated this Fall when internationally acclaimed designer Adam Tihany puts a contemporary face on Kokomo's.  Once hidden behind a tropical rainforest, Kokomo's will be revealed with a new bar lounge overlooking the entrance lobby of the hotel.  (Opens December, 2005)
  • Mink Bar & Lounge -- Located at the center of The Mirage, Mink Bar & Lounge will combine the energy of a rockin' bar with the chic elegance of a cool lounge scene.  Also developed by The Light Group, Mink's sleek and modern designs will give guests a full view of the casino action as well as allowing for a private experience. (Opens First Quarter, 2006)
  • Japonais -- The marriage of modern day Japan with old-style European elegance, this Chicago concept is the brainchild of designer Jeffrey Beers, restaurateurs Miae Lim and Rick Wahlstedt, Chef Jun Ichikawa and Chef Gene Kato.  Both the food and design have drawn rave reviews and this will be the first extension of the successful Chicago restaurant.  Offering the best of new Asian cuisine, Japonais will take the space currently occupied by Mikado and the Ava lounge. (Opens April/May 2006)
  • Volcano -- Wet Design will enhance the resort's iconic volcano to include fire explosions which blast taller, lava which appears hotter, sounds which boom louder and an overall more realistic volcano experience.  (Summer 2006)
  • Cirque du Soleil (previously announced) -- Cirque du Soleil will celebrate the musical legacy and extraordinary experience of The Beatles in an unprecedented live theatre production.  This show is a joint artistic venture and marks the first time that Apple Corps has agreed to a major theatrical partnership. (Opens Summer, 2006)
The Mirage, a AAA Four Diamond Polynesian paradise, opened in November 1989, setting a new standard of hotel excellence for Las Vegas and sparking a transformation that made the city one of the world's most popular resort destinations.  Its success ignited a $9 billion building expansion, lasting more than a decade, surpassing the anticipated intensity and speed with which these properties would proliferate.

The Mirage

Also See: Steve Wynn Recipient of the 2003 International Society of Hospitality Consultant's Pioneer Award / Jan 2003
USA's Largest Hotel, the 5,034-room MGM Grand, Getting a Makover at the Old Age of 10 / March 2004

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